The Poisonwood Bible By Barbara Kingsolver - 1807 Words

â€Å"We’re never, ever, ever going to be able to fly as high, unless we’re both in support of each other† is what Emma Watson, actress, model and humanitarian, said during a speech as the U.N. Women Goodwill Ambassador to introduce the launch of the â€Å"HeForShe† campaign, where the â€Å"solidarity movement for gender equality that brings together one half of humanity in support of the other half of humanity, for the benefit of all†. Feminism, the act of advocating for female rights in order for them to be equal to those of men, has been an issue for hundreds of years that is sadly lacking present-day progression. In The Poisonwood Bible by Barbara Kingsolver, five females narrate their experiences in Congo during the sixties under not only the Belgian’s rule, but more terribly, under the tyranny of Nathan Price, a Baptist preacher on a mission to convert â€Å"arrogant† Congolese people into faithful Christians. Ironically enough, Nathan’s wife, Orleanna, and four daughters, Ruth May, Adah, Leah and Rachel, whom were formerly blind followers of him realize that their patriarch is actually the imprudent and arrogant one. In the end, one by one, they dynamically turn on Nathan and stand up for themselves. The Poisonwood Bible challenges the oppression of women by bringing light to female strength and capability, pointing out gender inequalities and strengthening the regard for female voice. In The Poisonwood Bible, Kingsolver highlights the disparate treatment of the genders, not only in theShow MoreRelatedThe Poisonwood Bible By Barbara Kingsolver1124 Words   |  5 PagesIn the novel The Poisonwood Bible, written by Barbara Kingsolver, the reader is introduced to the Price family, Baptist missionaries who are attempting to â€Å"Christianize† the country of Congo, more specifically the village of Kilanga. As the story progresses, the family realizes that they are not changing the Congo; instead, the Congo is changing them. The development of the characters within the novel is due to the instrument of cruelty. Although distasteful to regard it as such, cruelty motivatesRead MoreThe Poisonwood Bible By Barbara Kingsolver1352 Words   |  6 Pagessuccessful. In the beginning of The Poisonwood Bible, Orleanna introduces to the readers in a third person’s point of view, â€Å"The daughters march behind her, each one tensed to fire off a woman’s hear t on a different path to glory or damnation† (5). Orleanna, a mother who lives throughout the story of The Poisonwood Bible, acknowledges how women, in great numbers, are found walking down the path of trying to be successful. The Poisonwood Bible, by Barbara Kingsolver, involves the Price family of 6, whichRead MoreThe Poisonwood Bible By Barbara Kingsolver1142 Words   |  5 PagesThe Poisonwood Bible Nowadays, in today’s society, survival is considered the basic instinct of all humans. Commonly defined as the state of â€Å"continuing to live or exist, in spite of an accident, ordeal or difficult circumstance,†(Dictionary) survival teaches us the will to succeed and face adversity despite the challenges and obstacles we may encounter along the way. In Barbara Kingsolver’s novel â€Å" The Poisonwood Bible,† there is a central theme of survival. Whether it includes finding suppliesRead MoreThe Poisonwood Bible By Barbara Kingsolver1198 Words   |  5 PagesPeriod 2 Part I Title: The Poisonwood Bible Author: Barbara Kingsolver Date of Original Publication: 1998 Biographical information about the author (five facts): -Kingslover was born in 1955 - Throughout her life, she has lived in England, France, and the Canary Islands, and has worked in Europe, Africa, Asia, Mexico, and South America. - Kingsolver was named one the most important writers of the 20th Century by Writers Digest. - Her work, The Poisonwood Bible, was a finalist for the PulitzerRead MoreThe Poisonwood Bible By Barbara Kingsolver1241 Words   |  5 Pagespast and present known society, women have not been treated as the full equals of men. A woman s main value is to support a man, bear children, and housekeeping duties. This is how it has always been in most cultures. The novel, The Poisonwood Bible by Barbara Kingsolver, shows the paternalistic society in which the Price family lives in. In 1959 an obstinate Baptist minister named Nathan Price drags his wife and four daughters deep into the heart of the Congo on a mission to save the unenlightenedRead MoreThe Poisonwood Bible By Barbara Kingsolver1295 Words   |  6 Pages Imperialism has been a strong and long lasting force, oppressing societies for generations on end. The Poisonwood Bible, by Barbara Kingsolver, demonstrates how the Congo is continuously affected by this concept and ideology. Throughout this story, Kingsolver manipulates e ach family member and individual within the book, to better show Western and European ideas and attitudes, to convey the large amount of hypocrisy, in foreigner’s actions. No one shows the oppression, inflicted upon the Congo’sRead MoreThe Poisonwood Bible By Barbara Kingsolver1732 Words   |  7 PagesThe Poisonwood Bible 1998 Historical Fiction Characteristics: Unique location, Primitivism, different ways of speaking and racial views Barbara Kingsolver Barbara Kingsolver, born in 1955, grew up in Kentucky and lived in many different countries such as : England, France, and Canary Islands. She attended Debauw University and University of Arizona where she earned a biology degree. Kingsolver now is a beloved author of eleven books and has been named the most important author of the twentieth centuryRead MoreThe Poisonwood Bible By Barbara Kingsolver1961 Words   |  8 PagesThe poisonwood Bible is a book about identity, growing up and family. The main characters throughout the book grow and learn to become new people through new relationships they develop while in the Congo as well as through struggles they face while in the Congo. Barbara Kingsolver uses the literary elements of plot, the characters, and point of view to develop the characterization and relationships between the Price family in the Poisonwood Bible. Throughout the book Kingsolver uses different aspectsRead MoreEssay on The Poisonwood Bible by Barbara Kingsolver919 Words   |  4 Pagesa sure sense of self. But along with all these great things come regret, guilt, and shame of past events. Everyone deals with these in different ways, sometimes turning to religion and denial as coping mechanisms. In the novel The Poisonwood Bible, By Barbara Kingsolver, each member of the Price family deals with a personal guilt either gained while on their mission in the Congo or long before. This novel exemplifies the different types of guilt the Price family experienced throughout their stay inRead MoreThe Poisonwood Bible By Barbara Kingsolver2015 Words   |  9 PagesThe Poisonwood Bible, written by Barbara Kingsolver, details the experiences of a missionary family in the Congo, narrated by the Price women. Multiple questions are introduced over the course of the novel, some being answered and others not so much. One important theme in the novel is the influence of surroundings on the characters, specifically Leah Price. Leah Price arguably went through the most change and development as a result of her surroundings and environment. Her moral, psychological change

Nuclear Energy As Alternative Energy - 1525 Words

Nuclear Energy as Alternative Energy As humans continue to generate more carbon emissions and other harmful gases to the atmosphere, climate change and global warming slowly happens. People have sought ways to reduce carbon emissions by switching to other sources that are both renewable and clean. Over the centuries, people were able to harness energy from other resources besides coal and petroleum. Alternative energy resources produce little to no carbon at all thus, reducing carbon emissions. Alternative energy sources include wind energy, solar energy, hydroelectric energy, biomass energy, and nuclear energy. Only twenty-two percent of the world’s electricity is from renewable energy leaving seventy-eight percent to fossil fuels. Although all alternative resources reduce carbon emissions, most of these energies are not affordable, efficient, or portable, making alternative resources not able to fully eliminate all fossil fuel usage. Out of all the renewable resources, it seems nuclear energy rises to the top with the lowest land and location usage,and highest availability and efficiency.compared to other alternative energy sources. Nuclear energy is the best. (Toshi) Among all alternative energy sources, nuclear energy uses the least amount of land to create electricity. According to a land survey established by Massachutes Institute of Technology on energy resource land usage, nuclear energy uses only 1,200 square meters of land inlcuding a small stream of water.Show MoreRelatedNuclear Fusion As An Alternative Energy1937 Words   |  8 PagesNuclear Fusion as an Alternative Energy Introduction Nowadays, electricity plays a huge role in many lives. We may not be able to touch electricity, but it touches our lives every day. From the time waking up in the morning until going to the bed at night, the daily life is dependent on electricity. Electricity has been traveling to homes, schools, businesses, industries. publics, and devices that improve on our livings. According to a study, there are only 1.3 million out of 5.4 billion peopleRead More Nuclear Energy: The New Green Energy Alternative? Essay1025 Words   |  5 Pages The nuclear energy debate has persisted for decades. Those who strongly oppose it argue that its benefits, such as carbon-free emissions and low fuel costs, are almost irrelevant when the risk posed by radioactive waste and reactor meltdowns are factored in. The problem revolves around how little waste storage is prioritized in the planning stages of a reactor, including the locations of waste storage, leading to a surplus of radioactive waste a t reactor sites. With the progress being madeRead MoreEssay about Alternative Sources of Energy: Nuclear Energy721 Words   |  3 PagesEnergy is fundamental item used in making things work. Plants and animals use it to power their bodies and humans use it to power everything else. The problem happens to be the source in which the energy originates. The energy source used right now is burning coal. It is very dirty and it results in massive CO2 emissions. Scientists are looking for alternative energy resources. One of the sources they discovered is nuclear energy. Nuclear energy is â€Å"energy stored in the nucleus of an atom† (OfficeRead MoreNuclear Energy As A Safe And Reliable Clean Energy Alternative Essay2026 Words   |  9 PagesWhen nuclear energy was first put into practice the public was fascinated by the new energy source that emerged from the atom and its efficiency. However, public fascination has turned to fear due to accidents at nuclear reactors and the dang ers of radioactivity. While the dangers are apparent, advancements in technology and safety mechanisms make nuclear energy a safe and reliable clean energy alternative. In a time of growing environmental concerns of CO2 emissions and dependence of fossil fuelsRead MoreNuclear Energy : An Alternative Source Of Power1031 Words   |  5 PagesEmirates Nuclear Energy Corporation, â€Å"The common definition for nuclear energy is the energy released by a nuclear reaction, especially by fission or fusion. Practically speaking, nuclear energy uses fuel made from mined and processed uranium to make steam and generate electricity† (Emirates Nuclear Energy Corporation). Nuclear energy has been around for a while, dating back to the development stages in the early 1900’s and then the expansion of its’ uses leading up to this day. Nuclear energy is aRead MoreNuclear Power : An Alternative Clean Energy1545 Words   |  7 PagesIn order to mitigate the process of global warming, an introduction of an alternative clean energy to replace part of the burden of fossil fuels production becomes necessary. Nuclear power turns out to be the solution to this problem. Unlike other kinds of clean energy, nuclear energy can produce great amount of electricity and power without releasing any greenhouse gas. Although nuclear energy has become the alternate energy option because of its low emission of greenhouse gas and its productive efficiencyRead MoreNuclear Energy As An Alternative Power Source2001 Words   |  9 Pages Nuclear Powered Vehicles Does an energy source such as nuclear energy have the potential to change the way Americans, and the world for that matter, move from place to place? This technology is very tempting, although it is extremely expensive; the long lasting benefits are remarkable. This technology may seem revolutionary, but it is still in the beginning stages. Many people would question the thought of stepping foot in a nuclear vehicle. Could this plan of nuclear energy in vehicles put AmericansRead MoreNuclear Power : An Alternative Energy Source1463 Words   |  6 PagesNuclear power is an alternative energy source with the visage of being clean and reliable, but also dangerous. Nuclear power as an energy source emerged after 1956, and is formed in a process called nuclear fission, in which a nucleus of an atom is split resulting in a large output of usable energy (World Nuclear Association). The decision to pursue the path of nuclear energy and to what extent is a highly debated topic in which exper ts are forced to weigh the risks and the rewards. The outcome ofRead MoreNuclear, Coal, and Alternative Energy Essay852 Words   |  4 PagesNuclear Vs. Coal Power Nuclear power and coal are two of the main sources of electricity used in the United States today. Coal and Nuclear power along with Natural Gas make up over 93% of the power we use. Yet they are also the most feared and misunderstood. While both have negative connotations, they both are clearly still doing the job better than other alternative energy. Nuclear power is not readily feared for the result it will have on the environment although it should be. Used fuelRead MoreEssay on Nuclear Energy Is a Cheaper Alternative to Petroleum1531 Words   |  7 Pagespetroleum is cheaper, nuclear energy presents itself as a much stronger alternative to petroleum. This is because the cost of petroleum mining within the next fifty years or so will be too large to be an efficient energy source. A switch to nuclear energy may be more efficient as well as less hazardous to the environment as nuclear power plants emit much less carbon dioxide than fuel plants do. The World Nuclear Association went on to say â€Å"Greenhouse gas emissions of nuclear power plants are among

Nuclear Energy Essay Example For Students

Nuclear Energy Essay Word Count: 1748 by definition is the energyconsumed or produced in modifying thecomposition of the atomic nucleus. Nuclear energyis used for things such as atomic bombs, hydrogenbombs and other nuclear weapons. Nuclearenergy can also be used for poweringelectricity-generating plants all over the world. There are many arguments for and against nuclearpower. Nuclear power is an inexpensive cleansource of power. Others feel that because of thehazardous radiation emitted during the producingof the power and the radioactivity of the materialused that nuclear power is not as good as thealternatives which are fossil fuels and solarpower.(Hansen, 1993)If matter changes state or composition, it isaccompanied by the production of energy. Processes such as combustion produce energy byrearranging the atoms or molecules of thatsubstance.(Brain, 1998) An example of this is thecombustion of methane (natural gas) CH(4) + 2O(2) = CO(2) + 2H(2)O + energyIn this example the amount of energy released iseight electron volts or 8 eV. The electron volt unitis the unit used by nuclear physicists. The electronvolt represents the gain in kinetic energy when anelectron is accelerated through a potential drop ofone volt.(Brain, 1998)The most common nuclear reaction is nuclearfission. Nuclear fission is the process in which aheavy nucleus combines with a neutron andseparates the heavy nucleus into two lighternuclei.(Roy, 1993) The most typical fissionreaction is that of uranium-235 it is as follows:92 U235 + 1 neutron = 38 Sr96 + 54 XE138 + 2neutrons + energyAnother type of nuclear reaction is nuclear fusion. Nuclear fusion occurs when two light elementscombine to form a heavier atom.(Grisham, 1993)An example of this is:1 H(2) + 1 H(3) = 2 He(4) +1 neutron + energyNuclear FissionNuclear fission is a complex process, but manyproducts are formed during this process. Not onlythe two nuclei but also neutrons, beta particles,neutrinos and gamma rays are created during thefission process.(Roy, 1993) There are more thanfifty different ways a nucleus may undergo fission. Some of the ways are much more common thanothers. During the fission process the nucleusbreaks into to unequal parts, one lighter fragmentand a heavier fragment. These nuclei are formedwith excess energy that they do not usually have intheir ground state they must lose the extra energy. They release this extra energy in the form ofgamma radiation or sometimes neutron emission. The primary fragments are rich in neutrons and areradioactive. Uranium-235 which contains 92protons and 143 neutrons are more likely to undergo fission when bombarded by low-energyneutrons.(Hansen, 1993)Nuclear Fission Used in BombsThe fission process was discovered in the late1930s. In late 1939 two scientists Otto Frisch andLise Meitner discovered the fissioning of uraniuminto lighter particles while they were doing anexperiment involving neutron irradiation ofuranium. The possibility of a self-sustaining chainreaction was apparent this caused an acceleratedrate of research.(Hansen, 1993)The United States Government researched into thepossible applications of nuclear fission at thebeginning of World War II. In order for theweapon to be able to work properly it wouldrequire a self-sustaining fission reaction to becreated and also that an adequate amount offissionable material could be produced for use in aweapon.(Brain, 1998) On December 2, 1942 atthe University of Chicago Enrico Fe rmi and histeam developed the worlds first self-sustainingreactors. The reactor was fueled with naturaluranium imbedded in graphite blocks.(Hansen,1993) The fission occurred in the isotope ofuranium, U-235. An important factor indeveloping the nuclear bomb was to separateU-235 from U-238. Natural uranium only contains0.7% of U-235 and the remaining 99.3% ofnatural uranium is U-238. The problem with this isthat U-238 does not fission except with very highenergy neutrons which are not available from thefission process. To separate the two materialsgaseous defusion is used. Another way of makingnuclear weapons is to use a different fissionablenucleus. Another material that is used is a syntheticisotope of plutonium P-239. Nuclear FusionIn most fusion reactions after the two atomic nucleimerge together to form a heavier nucleus a freenucleon is also formed. In just about all fusionreactions between light nuclei, a portion of theirrest mass is converted into kinetic energy of thereaction products, or into gamma rays.(Grisham,1993) The kinetic energy and gamma rays that arereleased in the process of fusion, heat the insidekeeping the temperature very high so the fusioncan continue occurring. At thermonucleartemperatures, matter can only exist in the plasmastate. Matter at thermonuclear temperatureconsists of electrons, positive ions and very fewneutral atoms. If fusion reactions occur withinplasma the reactions heat the substance evenmore, because a portion of the reaction energy istransferred to the bulk of the plasma throughcollisions.(Grisham, 1993)Stars produce their energy through many types offusion reactions. Scientists know that fusionreactions have clear potential as a power sourceon earth due to the fact those fusion reactions havebeen driving the stars for billions of years.(Hansen,1993) For many decades now scientists have triedto develop thermonuclear fusion reactions that willproduce useful power. Police Brutality EssayThis idea is highly unlikely because it is the onlypower source for the region.(Hansen, 1993)Nuclear Energy TodayNuclear power has become a major source of theworlds electric energy since the discovery offission 50 years ago. At the end of 1989 therewere 416 nuclear power plants operatingworldwide producing 17% of the worldselectricity. There were 130 plants that were underdesign at the end of 1989. Nuclear power is usedin 27 different nations and another three nationshave plants under construction. The United Stateshas the worlds largest nuclear energy program atthe end of 1989 with 108 operating plants havingthe operating capacity of 100,000 MW providing20% of the U.S. with their power. In 1989 nuclearpower was the second largest source of electricityin the U.S. exceeded only by coal whichcontributes 55% of the U.S.s electricity. Othersources of power are natural gas 9%, oil 6%, andhydro power 9%.(Hansen, 1993) In Ontario 40%of the electricity that is used i s produced bynuclear power. Ontario nuclear power plantsproduce 8728 MW ofelectricity.(www.hydro.on.ca, 1999)Nuclear power plants are more complex and costmore to build than plants that use fossil fuels. Thecost of fuel for nuclear power is much lower thanthe cost of fossil fuel. In the long run nuclearelectricity is much cheaper for most nationsbecause of the differences in fuel prices. Forindustrialized countries of Europe and Asia thedifference in cost may be as large as a factor ofhalf the cost. In some countries the nuclear powerprogram has come to a standstill. In the UnitedStates there hasnt been an order to build anuclear power plant since mid-1970s. The mainreason for the standstill is the move towardsincreased efficiency in the consumption of oil andalso a drop in the demand for energy. The publicis also concerned about the safety of nuclearpower plants and also the increasing awareness ofthe problems with nuclear waste. The reason forthe increase in safety awareness is be cause of theaccidents that have occurred. Before 1979 thepublic was all for nuclear energy but since then areactor in Three Mile Island leaked radioactivematerial into the environment. The largest reasonwhy the public changed their view was theexplosion of reactor four at the Chernobyl powerplant. Nuclear power is an important factor in all of arelives, if it if used safely it provides us withinexpensive electricity but if used carelessly it canmake us ill, destroy the land and even kill us. It isbelieved that in the future nuclear power will besafer for all. The pro and cons of nuclear powerare balanced because it is much more inexpensiveand it will not run out like fossil fuels eventuallywill. Nuclear reactors do not explode all thatoften.

The Madness Of Hamlet By William Shakespeare Essay Example For Students

The Madness Of Hamlet By William Shakespeare Essay Madness is a condition that is often difficult to identify, especially when trying to analyze the behavior of a fictional character in a play that was published in 1603. In the play, Hamlet is asked to avenge his father’s death and to accomplish this task in a less apparent manner, Hamlet decides to put on an antic disposition. The madness of Hamlet is often disputed, for good reason, as his behavior is frequently baffling throughout the play. Shakespeare, the author of this tragic play, leaves the audience to decide whether Hamlet is truly mad or not. However, through careful examination and analysis, it becomes clear that Hamlet’s act of madness was just that—an act. Hamlet’s antic disposition was an act of deception, fabricated to draw attention away from his suspicious activities and his true motives as he tried to gather evidence against Claudius. Hamlet had a method in his madness as it was calculated to be used as a veil to hide behind. People would speak more freely in Hamlet’s presence is they thought he was mad because they would assume that he would not be able to make any sense of their conversation. If Hamlet was caught engaging in suspicious activities or his true motives were revealed, he would be able to feign an episode of madness and, in effect, relieve himself of any suspicion. Shakespeare offers clear evidence pointing to Hamlet’s sanity beginning with the first act of the play. The play begins with the sighting of King Hamlet’s ghost. If Hamlet were the only one to have seen his father’s ghost, the argument for his madness would gain validity. However, the ghost was witnessed by, not one, but three people other than Hamlet. Hamlet’s first soliloquy begins with, â€Å"O that this too sullied flesh would melt,† (1.2. .ment of reason, but rather, he drove himself to that conclusion with intense and distorted emotions. The fact that he was still able to at least come to a decisive conclusion supports the idea that his madness is still an act at this point. All in all, there seems to be much evidence in the play that Hamlet deliberately feigned fits of madness in order to confuse the king and his attendants. There should be no doubt that his madness was an antic disposition. He had asserted his true intention early in the play to throw others off track by veiling himself. Hamlet’s madness was very calculated and methodic and was employed to assist him in fulfilling his motives without suspicion. Hamlet used deception in his antic disposition to draw attention away from his actions and behaviors to relieve himself of any indictments as he tried to exact revenge for his father’s death.

1St Amendment Rigths Essays - Einstein Family, Albert Einstein

1St Amendment Rigths Albert Einstein Albert Einstein was a famous scientist, writer and professor. He was born in Ulm, Germany, on March 24,1879. As a child, Einstein wasn't like the other boys: he hated school but loved math. He was shy, and talked very slowly. He didn't participate in sports but instead played with mechanical toys, put together jigsaw puzzles, built towers and studied nature. At school and home he would ask many questions and because of that everybody thought he was dumb. Once when he was sick in bed, his father Herman, bought him a compass; and Albert asked Why does the needle point to the north? His father didn't know the answer. Herman was calm, friendly and had a black mustache. Einstein also had a brother, Jakob. Studied electrical machinery firm financed by the Kocks. Pauline, Einstein's mother was a cultured women and an excellent pianist. Pauline encouraged Einstein to study the violin along with his scientific ambitions. There was a strong physical resemblance between Einstein and his younger sister Maja, and the two had a close relationship throughout their lives. Maja, also a pianist, married Paul Winteler Einstein childhood friend, Paul Winteler, in 1910 and later moved to the United States. When Einstein was older, he invented electric eye. He also was asked to be the president of Israel, but he refused. When Einstein was a teen-ager he was very interested in science. When he wanted to relax he would play the violin which he started playing at the age of six. The kocks, his mother's family, and the Einstein had lived in Southern Germany for more than a century, selling cloth, farming, and clerking in banks. During their free hours they enjoyed boating on the Danube and walking in the woods. Both families were Jewish . In 1880, when Albert was one year old, his father's business failed and the family moved to Munich, the capital of Bavaria A heavily catholic city, it featured art galleries, breweries and a university. Einstein's father Herman. managed an electrical machinery firm which was financed partly by the Kock family. Einstein's mother Pauline, was a cultured woman and excellent pianist. She was 11 years younger than her husband. Pauline not only motivated her son to encouraged his scientific ambitions. When Einstein was fifteen, his father's business failed again, and the family relocated in Italy, Milan. Einstein stayed behind to complete his education, but soon was asked to live school. He eventually joined his family in Italy. His parents continued to support his scientific interests, however enabling him to study at the Swiss Federal Polytechnic School, or Swiss Federal Institute of Technology, in Zurich. At the institute, Einstein met a petite, dark-haired Mileva Maric, who excelled in mathematics. Albert and Mileva were married on January 6, 1903. Although the couple had two sons, Mileva was dissatisfied with her life. She wanted either a career in her husband's work. After many years of disagreement, the couple divorced in 1919, and Mileva became a university teacher of mathematics. Einstein kept in touch with her and his sons, and in the early 20s, he gave Mileva his entire forty-five thousand dollars Nobel Prize. Han's Albert, Einsteins older son, developed a good relationship with his father. He became a good engineer, and when Einstein moved to United States in 1933, Hans Albert visited him often, ultimately setting here with his own family. Einstein younger son Eduard, began reading Shakespeare at the age of five. He got his father permission to concentrated on music and literature but did not achieve success. Eduard later accused his father of ruining his life a nervous breakdown. Although Einstein rushed to Switzerland when Eduard became ill, neither he nor the psychiatrists were able to help. Eduard lived with his mother until her death, when he was placed in a mental institution. Einstein also proved that matter and energy are really different forms of the same thing, which is the Special Theory of Relativity. Einstein's General Theory of Relativity showed that gravity, too, is relative. Gravity is the force that attracts two bodies of matter toward one another. This theory explained that a person gaining speed would feel *a force exactly like the pull of gravity. In a spaceship without windows, that person would not be able to tell if the ship had started too move faster, or if it were being pulled by gravity from planet of star. In 1929. Einstein had doubts about whether an atomic bomb could really

Florence Kelley essays

Florence Kelley essays Florence Kelley was born in Philadelphia in 1859 into a cultured and affluent family. Her family was actively devoted to social reform. Her father, Congressman William (Pig Iron) Kelley, fought passionately to persuade government to uphold the rights of the poor and weak. He strongly believed that every child in America, whether born rich or poor should be afforded the same opportunities and chances in life. Florence was conditioned from a very early age to despise the sight of little children hard at work. Her father was a dominating influence throughout Florence's life. He taught her to read at the age of seven. He provided books that focused on child labor and children who were far less fortunate1. He took her on a midnight tour of factories where young boys helped in the manufacturing of steel and glass. There she witnessed the deplorable and dangerous conditions children were forced to work under. She often contends that through this experience, she developed her enthusiasm to advocate for child labor reform. She wrote while still a very young woman, "We that are strong, let us bear the infirmities of the weak."2 1 Goldmark, Josephine Clara, "Florence Kelley's Life Story: Impatient Crusader". 1953. University of Illinois Press, Urbana. ISBN# 0-8371-9011-8 2 *idbsu.edu/socwork/dhuff/history/extras/kelly.htm*, "Florence Kelley A Woman of Fierce Fidelity." Florence's mother, Caroline Bartram-Bonsall, lost her parents at a very young age. Caroline's adoptive family Isaac and Elizabeth Pugh, were close friends of her parents. It was through them that Florence was connected to Sarah Pugh. Florence's Great-Aunt Sarah was a leading abolitionist who advocated on behalf of the women's suffrage movement, the oppression of women, free trade, peace, and a single standard of morals for men and women. Sarah was feisty and strong. She confided to Florence that she never used sugar and she only wore li...

Disaster Preparedness & Response Term Paper Example | Topics and Well Written Essays - 500 words

Disaster Preparedness & Response - Term Paper Example These stages are effectively planned by keeping two aspects in mind, the professional and the personal activities that are involved in these four stages. In my opinion, the effect of earthquakes can be effectively minimized by using these steps. The implementation of these stages to help in earthquake destruction is mentioned below. Mitigation is the stage at which the destruction effects are tried to be completely minimized when it comes to the personal aspect. This would involve not buying property in an earthquake-prone area to minimize the disasters caused to homes. Professionally, it is the most cost-effective way to reduce the impact of hazards. Development of earthquake-proof structure in earthquake-prone areas is a kind of structural mitigation. Non-structural professional mitigation would be ensuring the property of earthquake disasters (Jane, 2007). This phase is more about planning what to do when a disaster occurs. For example, the construction of shelters to save from fl oods and hurricanes. This aspect of the emergency management phase can be implemented in the earthquake management as well by building temporary wooden one-floor shelters so that the people who are affected by the earthquake have a temporary place to live. Development of basic necessity kits can also come in a handful as in some areas, the post-earthquake situation is such that there is a huge shortage of food, water etc. The response is the help that is forwarded to the down-trodden people who have experienced the aftermath of a disaster (Damon, 2007). This help may be forwarded by an international organization, or by the people living around or the national government. On a more personal level, this can be evacuation from the earthquake hit the place and move towards a safer area in an automobile. When the immediate steps have been taken, the recovery phase starts. Recovery phase pertains to the long-term development of the area that is hit by the catastrophe (George, 2007). This involves the reconstruction of the material and property that is extensively damaged.

President who Abuses his Executive Order Authority Assignment - 3

President who Abuses his Executive Order Authority - Assignment Example An aggressive president can use his power to establish beneficial acts. By such an act, he might be undermining the constitution of separation of powers but sometimes when power is shared by two governments the justice fails to enact. The executive authority can take decisions in the situation where there is a mandatory need but when implying order for mean motives then definitely he is practically undermining the constitution of separation of powers. The executive authority would not be instructive it was to dispute the lawful goal for which it was established. The executive authority needs to be within the law parameters. Otherwise, the executive authority would be violating the national integrity and the very structure of the political ideology of the government. An executive need to look at the limitation of his power and rightful use of power can only bring about an ideal constituency. As per (Word Press) â€Å"The president must enforce laws that are passed by the formal legislative process as they are written.   If the president does not like a bill passed by Congress or feels it violates the Constitution then the president can veto it before it becomes law†. President cannot necessarily pass orders which are not supported legally however he can use executive orders to modify certain laws which are passed by the constitutions. Question 3: History and practice are useful tools in understanding the Presidents authority, and a Legal framework of analysis exists to help determine issues of validity. Beyond questions of legality, there are many separate but important issues of policy. Two broad policy questions present themselves: (1) whether a given power the President possesses ought to be used to advance a particular policy objective, and (2) whether a particular draft directive effectively advances such a policy goal. Specifically, research any executive orders Pres. Obama has issued and determined if the 2 policy questions in this paragraph  have been met.

C&B (u4ip) Essay Example | Topics and Well Written Essays - 500 words

C&B (u4ip) - Essay Example Lines 18, 19, 20, 22, and 23 are the most important lines on the form that is included in the page below, as these particular lines contain the codes. It is not reasonable, safe, or reliable to expect a billing specialist to remember all of the codes and modifiers that are safe. Therefore, he or she will need a reference guide for this. Since these codes and modifiers are updated occasionally, an online reference guide would be a good resource. One good resource is the website for the Centers for Medicare and Medicaid. In the form below, the website for the Centers for Medicare and Medicaid was used to look up the codes. The diagnosis code for this particular patient matches that of an individual with multiple sclerosis. The codes that follow the diagnosis code are procedural codes that represent the testing that was done during the office visit of that particular patient. There could have also been supply codes included, but no supplies were used in this particular visit that was going to be billed to the insurance company in question. Had there been supplies used, those would need to be included on the form as well. The codes were looked up using a search engine on the website, which provided a page listing the codes for musculoskeletal

The Importance Of Export

The Importance Of Export Export is essential part of the Trade. Among the word export is considered as export led growth hypothesis or theory or assumption for a countries development. Export led growth is very debatable issue around the word and different opinions of economists. Economists strongly beliefs that to measure economy growth is really complex which depends on various factors like trade, capital accumulation (both physical and human), price fluctuation, income distribution and political condition as well as many uncertain characteristics (Emilio 2001). From the last three decades export led growth has been issue of substantial research and empirical examination (Mahadevan 2007). The export led growth is always debated topic in the literature on Trade and development. The relationship between exports and economic growth is one of the main comprehensively investigated issues on the Development and empirical literature. There is argue on whether countries should encourage export sector to gain economic growth climaxed into which is identified as Export- Led Growth (ELG), ELG indicates that countries adopt an external direction tend to achieve superior economic performances (Galimberti 2009). There are lots of different views on like exports as an engine of growth or assume like it as only handmaiden of growth and however others proposes that there is simultaneous relationship between the two (Mohammad Karunaratne 2004). Most of studies concentrate on the relationship between exports and GDP while some of such as focus at relationship between exports and Total Factor Productivity (TFP) growth (Hatemi-J Irandoust 2001), (Hacker Hatemi-J 2003) and (Bernard Jensen 2004) , others such as examined the relationship between exports and labour productivity growth (Kunst Marin 1989), (Marin 1992) and (Thangayelu Rajaguru 2004). At wider level, the focus of the debate is on whether or not a country is better served by orienting trade policies to export promotion or import substitution(Giles Williams 2000) and Export led growth debate is focus on Is a country better processed by pointing export promotion or trade policies or to import substitution(Bhagwati 1988). The theory of neo- classical trade supports that export can contribute to economic growth of the country whereas some argument that the controversies are highly non-rational and there is not firm based from economic theory (Dani 1994), in addition countries empirical evidence such as South Korea, Hong Kong, Singapore, Taiwan, Malaysia, Thailand and China defends the neo-classical arguments (Mohammad Karunaratne 2004). The sensational growth operations of these countries have motivated many to illustrate trade policy as a fundamental component of economic development (Krueger 1998) (Sachs Warner 1995). Consequently, the aim of this study is to examine the export led growth using the one of the developing country. The mainly focus on a single developing country, analysing empirically between the diversification of the export and the economic growth of the country by identifying the countrys export programmes and strengths and weaknesses. Thus, the final purpose of this study is to measure the significance of exports in the developing country how export leads growth of the economy. Globalisation and Export Globalisation concerns to the developing interdependence of countries consequential from the growing international trade, finance, people and ideas in one universal open market. The main factors of this integration are International trade and cross-border investment flows. Economic globalisation is not a new remarkable development. There is not particular definition of globalisation but economists usually use the term to refer to international integration in commodity, capital and labour markets (Bordo, Michael Taylor 2003). There have been two phases of the Globalisation (BALDWIN MARTIN 1999). The first phase started proximately the mid 19th century and declined with the beginning of World War I and the second phase began in the consequences of the World War II and prolongs today. Many economist argue that it begun as early as the second half of the 19th century and decreased with the start of World War I (Taylor 2002),(Kenwood Lougheed 1999). In the both phases of Globalisation the output growth and rapid trade went together with the significant changes in the world economy. There is one precious lesson from the history that globalisation has not been horizontal process. A number of international institutions instituted in the come around of World War II World Bank, International Monetary Fund (IMF), and General Agreement on Tariffs and Trade (GATT), World Trade Organisation (WTO) established in 1995. They all have played a great role in encouraging free trade instead of protectionism. According to Mike Moore as well the past Director General of the World trade Organisation (WTO) Globalisation has joined imperialism, colonialism, capitalism and communism in becoming an all purpose tag, which can be wielded like a club in almost any ideological direction. It is the defining political economic and social phenomenon of the new millennium (Moore 2003, p. 15). There are lots of definitions given by different institutions or organisations like World Bank (Stern 2002, p. 53), Organisation for Economic Co-operation and Development (OCED 2002, p. 20), International Monitory Fund (IMF) (Krueger 2002) and in simple terms globalisation define as international trade and diversification of business one country to another country in terms of human power, commodities or services. According to OCEDs 2006 report one of the important features of the globalisation is reducing the barriers of trades and Foreign Direct Investment is becoming essential factor in the world-wide process of industrial reforming and the growth of authentically global industries.(OECD 2006). Over the last two decades, globalisation has excellent devoted a boost to world trade, has risen one and a halftimes quicker than world output, and the variation has even been noticeable superior in current years as world trade development accelerated very sturdily (Giurgiu 2009). The scope of exports and imports as a ratio of GDP is constantly rising, reason behind that is many countries in the world are giving opportunity to do international trade. Another reason for globalisation is rapidly increase due to free trade, customs unions and other types of co-operation between countries. According to Welfens (1999) defines a examination involving export exposure and import penetration would be considered as example of globalisation and Heckscher purported that export flow are foundation on comparative advantage and economics(Tayeb 2000, p. 15). Every coin has pros and cons same as globalisation is also a debatable issue, there are some positives effects and some are negatives. So at the same time gives benefits and creates new threats to the societies, individuals and economic systems. There are uncertainties that it might aggravate the space between rich and poor, might be within the country or cross the country, making new fears to human safety in terms of financial instability, political, and cultural insecurity and environment deficiency (Martens Raza 2010). In other words, the advantageous, pioneering and dynamic aspects of globalisation are being annoyance, and accordingly some more counteract, by forces that create interference and marginalisation, such as exodus and population growth, the appearance of contagious infections, expanding inequalities in development world-wide, weather fluctuation, an immediate loss of bio-diversity and the shortage and pollution of natural resources (Rennen Martens 2003). Facts and Figure of economy According to the data of the World Trade Report of 2008, after World War II international trade come back with excellent growth which was noticeable with world commodity exports, increased by more than 8 per cent annum in actual 1950-1973 period terms over. Again there was negative impact on the trade growth subsequent reasons, impact of two oil price shocks, internal presser of inflation caused by monetary diversification and inadequate macroeconomic adjustment polices. In 1990s, trade increased because of the partly motivation by advance resolution in the information technology sector. Although in the year 2001 the small retrenchment of trade origin by the dotcom crisis, the year 2000-07 period the average extension of world commodity exports constantly rise with averaging 6 per cent . The whole average from 1950 to2007 period trade extension on averaged by 6.2 per cent which is much solid than the first phase of the globalisation from 1850 t0 1913 (World War I period). After World War II the price of dollar was increased very quickly before World War I the trade insignificant expansion of the past period is more than double as fast as in the former period (9.8 per cent versus 3.8 per cent per annum) (WTO 2008). GDP of the World (all data are in US dollars US) During the financial crises on year 2008 the estimated world GDP was 2.7% while in the year 2009 the GDP rate was (-) 0.7% estimated which is very shocking GDP due to the effect of the financial crises year 2007-2008 and in the year 2010 estimated GDP was 4.7% which is dramatically which indicates good economic growth of the world. There are top ten things which have great contribution in the export sectors 1st position is electrical machinery including computers the export rate is 14.8%, 2nd position mineral fuels including oil, coal, gas and refined products which has second highest rate 14.4%, 3rd position is nuclear reactors, boilers and parts rate is 14.2%, 4th place cars, trucks and buses 8.9%, 5th place is scientific and precision instruments 3.5%, 6th position is plastics 3.4%, 7th place is iron and steel rate 2.7%, 8th is organic chemical 2.6%, 9th place take pharmaceutical products 2.6%, last but not least diamonds, pearls and precious stones 1.9%. These are the main export sector for the world wild and for the integrated diversification in the export sector. This all data are as per world economy report 2011. Export led growth The fundamental relation between economic growth and exports has long been border and central of substantial discussion and debate among the economists, public sectors and trade professionals. On the bases of theoretical approach, there are four probable results (Chen 2007). First result is that export growth is measured to be the main causal of an economic growth in production and employment. It is called Export-led Growth (ELG) hypothesis. ELG growth is categorised in one direction consideration from export to Gross Domestic product. The second result is Growth driven Export hypothesis assumes that an increase in GDP usually direct to representing rise in exports (Bhagwati 1988). There is one direction relationship from output to export for Growth Driven Export. Third and fourth outcomes also very important cant ignorable which two-way direction relationship and neutral relationships between economic growth and exports (Grossman Helpman 1991). In the simple words export lead growth is an economic development strategy which is used by developing country to another country to get comparative advantage. Export and foreign trade play a great role to rise countrys economic growth and development. ELG model or strategy or hypothesis is mainly used for the counties like developing countries and developed countries to generate benefits on each other. According to (Jung Marshall 1985) export led growth is enhanced output, employment and consumption which directs to rise in the demand for a countrys output. There is positive bonding between the exports and economic growth its gained from the foreign markets. In other word can say that export is an engine of growth. According to (Awokuse 2008) , export can grow three ways; first, export development can be a medium for output growth directly as a part of total output. There is demand of domestic products in the foreign market which can reason for economic growth in output through enhancement in the income and employment in the sector of export. Second, export growth can also influence via different ways like large number of utilization ability, distribution of efficient resource, economies of scale development and inspiration of technological perfection because of overseas (foreign markets) competition (Helpman Krugman 1985). With the help of the economies of scale companies or firms or organisations can take advantage on non-export sector which is externally but internally it helpful to whole economy growth. Third, diversification of ex ports provides foreign exchange which is essential for output growth (Esfahani 1991). Following researchers have (Feder 1982), (Ram 1985), (Tyler 1981), (Ukpolo 1994), and (Bodman 1996) the same opinion on the export and economic growth relationship. The models of (EDWARDS 1991) propound integrating positive effects from trade to enlargement are correlated to an significantly near originated by (Lewis 1955) who argue that developing countries have more incorporated technological advantage than rest of the world which does not integrated. There are three main groups which highly interested on the export performance; first is public policy makers, second managers and third is researcher (Sousa et al. 2008) (Katsikeas, Leonidou Morgan 2000) . Public-policy-makers analyse that exporting is approach to collect foreign exchange reserves, rising employment levels, better productivity and in that way increasing wealth of the country (Czinkota 1994). Managers, it is essential because it boosts corporate development and make sure that firm should survive for long term (Samiee Walters 1990) (Terpstra Sarathy 2000). Research has also important role they identifies exporting a challenging and promising theories in international marketing (Zou Stan 1998). There are only two aspect of the export led growth the first is that export led growth can generate profit so that country can balance their finances as well as reduce the long term debts and develop material for the export. The second aspect is that export led growth which is much more debatable issue which increase the export growth which helpful to increase in the GDP of the country. According to (Thirlwal 2000, p. 6) economics theories indicates that two types of benefits from trade liberalization which has subsistence advantage. The two benefits are static gains and second dynamic gains. Static gains can be achieved by the resources reorganisation from lease productive sector to higher sector, directing to specialization. The second dynamic gains involve with international trade, enhancement of investment and quick productivity development based on the economics of scale, leaning by doing effects and the acquiring knowledge regarding overseas, specially throughout foreign direct investment. According to Palley the most of East Asian countries had a number of negative effects due to importance on export lead growth. 1st it prohibited the progress of the domestic market growth. 2nd it indicates that developing countries are race to the bottom because of the regulatory competition among themselves. 3rd it creates conflicts or problems between the developing countries and developed countries. 4th there is affiliation between exports led growth and financial volatility by developing overinvestment booms. 5th because of the importance take placed on global goods and commodity markets, this model has infuriated the long- trend decline in developing countries trade. Last but not least the most import, export led growth has resisted the reliance of developing countries on the developed world, consequently becoming helpless and decline the latters market. Palley also argue that export led growth which is used by the East Asian countries form last decades but its not any longer be st strategy (Palley 2002).

Conflict Management Styles Essay -- Business, Handling Conflicts

Conflict is known to be inseparable in all human interactions. In any organization, role differentiation acquires the different uses of conflict handling styles. Work direction, reward, supervision, discipline and performance review also involve the use of conflict handling styles. Organizational change and control is also viewed from a conflict perspective. In attempts to explain the nature or dynamics of a particular organizational phenomenon, conflict may be incorporated as a causal factor (Brown and Peterson, 1993). Our society is concerned with the issue on how the skills of leaders can be enriched so as to enable them to act with greater proficiency when their contributions are from dealing with and through people especially their subordinates. One way of looking into this issue is from the conflict perspectives. The attention to interpersonal relationships is due to our belief that sound leader-subordinate relationships are important and consistent with humanistic and cooperative work environment sought by contemporary leaders. It is also believed that positive interpersonal relationship at workplace is able to increase subordinates’ satisfaction with leader and subordinates with high levels of satisfaction are more likely to be committed to the organization (Brown and Peterson, 1993). Differences in the perception of conflict possess implication in its own right. This is due to leaders uses of conflict styles may be reinforced by subordinates’ responses or the leader may anticipate subordinates’ reaction to the use of conflict styles. It is worthwhile for the leader to be aware of the existence of multiple sources of conflict in work situations and how it promote subordinates’ job satisfaction sin... ...nd Kabanoff (1990) support these dimensions. Applying good management principles in building quality relationships with people will help to prevent or at least lessen conflict. In spite of the best efforts at prevention, conflict does arise. The secret is to learn to cope positively with conflict, and not to see it as an enemy to peace, but an opportunity for growth in relationships (Laue, 1981, and Blome, 1983). In the past, management theorist used the term conflict avoidance, but today this phrase is increasingly replaced with the phrase of conflict management. Conflict management recognizes that while conflict does have associated costs, it can also bring with it great benefits. It is for this reasons that today’s managers seek not to avoid, but to manage conflict within the organization (Nurmi and Darling, 1997; Su-Mei Lin, 2003).

Education †Gymnasium Essay

Education in India today is nothing like it was in Pre-Independence and Post-Independence Era. Education System in India today went through a lot of changes before it emerged in its present form. Present education system in India is also guided by different objectives and goals as compared to earlier time. Present system of education in India, however is based around the policies of yesteryears. After independence, it was on 29th August 1947, that a Department of Education under the Ministry of Human Resource Development was set up. At that time the mission was the quantitative spread of education facilities. After, 1960’s the efforts were more focussed to provide qualitative education facilities. The present research focus on steps through which our indian education system had gone through. The basic moto of this research is to show that india has done serious efforts in education nd has shotremendous development but it is still lacking in comparison with developed nations. This study is an effort to suggest some measures for its improvement. INTRODUCTION Education in every sense is one of the fundamental factors of development. No country can achieve growth without substantial investment in human capital. Education improves the quality of their lives and lead to broad social benefits to individuals and society. Education including formal education, public awareness and training should be recognized as a process by which human beings and societies can reach their fullest potential. The pre british indian Education system comprised of three types  Elementary education Secondary education Higher education Although Higher education is seen as the producer of elite class in society which largely contribute in the system of governance. The dawn of independence saw the significance of higher education in its reach and coverage. At the time of independence, there was bleak situation of higher education in India as the three important indicator:the number of Educational institutions, the number of teachers and the students enrollment in Education. OBJECTIVE OF THE STUDY First objective of the research is to get a understanding of various Educational changes that have taken place in India from pre Independence era. To study various Act launched for Education growth. To Find current scenario of Education sector in India To suggest some meaningful meausures to improve our Education sector. MYTHODOLOGY The study is based upon secondary data. Data has been collected from various sources like www. world bank. in,UNESCO,UNTDA. Statistical figures are main vehicle to achieve objective. It has studied internet research as well as policy papers and other official documents. CHANGES IN EDUCATION The changes which we are watching today due to education are may be because of various policy of government . Few of them are following: The National policy on Education 1986 had underscored the constitutional resolve to provide quality Education to all. under this policy government decided to review the growth and development of higher Education through five year plan which paid rich dividend in promoting education in India. The Eighty sixth constitutional amendment act in December 2002,made elementary Education a fundamental right for all children in the age group of 6-14. The Government initiated the scheme of area intensive program for Educationally backward minority and scheme of financial assistance of madrasa Education as part of its revised programme of action(1992). Taking into consideration the need for technical Education so that skill is acquired, the Government took steps to open industrial training Institute, medical colleges,polytechnics. At present there are 1500 such Institutes. National adult Education programme was taken up in 1978. The aim was to reach 100 percent literacy (age 15-35) by the year 1990. Its basic pupose was to promote small family. As a result of announcement of national policy on Education priority is given to vocationalisation of secondary Education to make Education relevant to work. A central Institute of Education technology was set up in NCERT to purchase equipment for state Institute of Educational technology. UGC was set up in 1955 for coordination and determination of standards. UGC  has taken steps to implement the recommendations of new policy on education such as autonomous colleges,centers of advanced studies in universities, establishment of education media research center and audio visual research center for the use of media and setting up academic staff colleges for training and orientation of college teachers National program for nutritional support to primary Education was launched in 1995 under which food grains is provided to children’s in primary classes. The program assures 199 gm of grain per day for attending school for at least 80 percent of total school days in a month. Following India independence a number of rules were formulated for backward scheduled caste and scheduled tribes of India. Special reservation are also provided for scheduled caste and scheduled tribes example a reservation of 15 percent in kendriya vidyalaya for scheduled caste and another reservation of 7. 5 percent in kendriya vidyalaya fot scheduled tribe. CURRENT STATUS There were 20 universities and 496 college at the time of Independence At present universities and university level institutions-504 State universities-243 State private universities-53 Central universities-40. Deemed universities-130 Institutions of National importance established under act of Parliament-33 Institutions established under various state legislation-5 In addition there are 25951 college including atound 2565 women college Table-1: All India Growth of institutions Year. Universities Colleges. Total 1947-48. 20 496. 516 1950-51 28. 578. 606 1960-61. 45 1819. 1864 1970-71. 93 3227. 3320 1980-81. 123. 4738 4861 1990-91. 184 5748 5932 2000-01 266 11146. 11412 2004-05 348 17625. 17973 2005-06. 355. 18064. 18419 2006-07. 367. 19000 19367 2007-08. 416. 20677 21093 2008-09. 480 22000. 22480. 2009-10 504. 25951. 26455 Source: UGC To promote higher education, college were established to provide specialized professional or vocational training. The first ever college in india was during the British rule in 1817,the CMS college kottaysm in kerela. After induction of new education policy, college education got flip and has increased manifold. Women enrolment was less than 10 percent of total enrollment on eve of Independence and it was risen to 41. 40 percent Number of teachers in 1950 were 15000 , in 1991 teachers were 272 thousand and in 2004 it was 457 thousand , in 2010 it was 699 thousand. Number of students enrolled in 1950 was 0. 1 million , in 1991 it was 4. 9 million,in 2004 it was 9. 95 million and in 2010 it reaches to 14. 6 million. EVIDENCE As India’s higher Education system is one of the world largest, enrolling nearly 22 million students in more than 46000 institutions. The changing landscape of higher education should be noted by key administrator, particularly government should be aware of the opportunity for institutions to nurture entrepreneurial growth and establish partnership with various organization to address community needs. India’s government currently plays a command and control role in higher Education. Under government oversight, public universities set curricula, determine courses offering, administer exam and grant degrees. But in 12th five year plan government key policy for economic development theory 2017 proposes a steer and evaluate role that allows a greater degree of self regulation and enforces higher level of accountability across the education system institutions The Economic development through Education is clearly evident in market ,demand for service which have pace. ADVANCEMENT Today development of Education in India has attained new level essentially after the independence of country. India is developing nation and it has been expanding in every field. Development of Education in India brought about a transformation and the concept of Education got modified. India got well known Educational institutions such as IITs,IIMs,AIIMS,, ISB,ISI. India’s higher Education system is the third largest in world after China and Uk. The Development of Education has traveled a longway and thus Indian Education system introduced certain advantageous system such as online Education in India. Online Education is a system of Education training which is delivered primarily via the Internet to students at remote location. Online Education enables the students to opt for many online degrees or courses from various university In the modern times, students are provided with extensive scope and courses to choose from and they enjoy the opportunity of selecting the required field. The system of distance Education in India is becoming increasingly popular. The student choosing distance learning process are benefitted with modern pattern followed. Development of Education in India ensures that all Indian citizens will receive Education in spite of financial constraints or unavailability of college and school. In addition the non formal Education is launched which is about acknowledging the importance of Education, learning and training which takes place outside recognized Educational institutions. It is the process of learning throughout life. PROBLEMS Undoubtedly India has made a vast improvement in education sector but stilk it lacks in some or the other way like  1)The enrollment rate in India had shown progress of gross enrollment rate in higher education to 17. 2 percent over the years yet it was short as per the world standard as seen,the Country was behind China 19 percent and UK 60 percent and USA 82 percent 2) The teacher strength in institutions of higher education was far from adequate. 3)Gross enrollment has increasd but were not matching anywhere with developed countries 4)Wide variations are seen in rural and urban areas 5)Regional disparities are also visible. 6)Education given is irrelevant according to job market  7)Innovation and creation are missing from the field 8)Education is seen as a object of providing immediate skills and tools, not means for future growth 9)By far one of the most pressing problem is that unavailability of money or inadequate funding of Indian Education system. RECOMMENDATIONS Our Education system still in this era faces many problems. funny thing is that from colonial times, few things have changed. we have established IITs,IIMs and other Institute of excellence. Students now routinely score 90 percent marks still find difficult to get into college of their choice. we live in a country where the people see Education as means of climbing the social and economic ladder. Some of the useful measures to improve our education system are following: 1)Private capital should be allowed in Education to reach at excellence level and compete with developed nations 2)Personalize education should focused as one size does not fit all humans. So Education should be given according to its demand. 3)Implement massive technology infrastructure for Education 4)Focus on skill based technology according to modern era 5)Reward creativity, original thinking, research and innovation. 6)Redifine the purpose of Education system 7)Take mediocrity out of the system 8)Policy makers in India should continue to develop and implement an accreditation system that can over time become a key measure of quality. 9)An Effort is needed to gradually phase in methods to link funding to quality measure. 10)Raising the level of Education, to be competitive like developed nations. 11)Identify the need of business and industry, then supply Education to fulfill their demand REFERENCES Ministry of Human Resource Development. (2001). Selected Educational Statistics 2001-2002, Government of India, New Delhi. Ministry of Human Resource Development. (2001). Annual Report, 2003-2004, MHRD, Government of India, New Delhi. Shukla, Snehlatha, et. al (1998). Attainment of Primary School Children in India, NCERT. Strides in Education in India, Ministry of Human Resource Development, Government of India Registrar General and Census Commissioner. (2001). Census of India 2001. Provisional Population Totals Paper-I of 2001, Controller of Publications, New Delhi. Ministry of Human Resource Development, Analysis of Budgeted Expenditure on Education 2000-01 to 2002-03, Government of India,New Delhi.

Can we trust our emotions in the pursuit of knowledge Essay Essays

Can we trust our emotions in the pursuit of knowledge Essay Essays Can we trust our emotions in the pursuit of knowledge Essay Essay Can we trust our emotions in the pursuit of knowledge Essay Essay I feel that cognition is larning or experiencing something that you didn’t cognize before. The chase of cognition comes through sheer experience. Knowledge surpasses formal schooling. Schooling is educational but neither text edition nor instructor can let one to see cognition that is experienced when on a journey. a journey to research new things. With emotion on will dig deep and learn more than of all time opening up avenues neer seen earlier. That is the chase of cognition. With emotions helping the chase of cognition one will larn a broader spectrum of things. Using emotions in history and the humanistic disciplines is a trusty action. In history one will see that emotions are entwined in every narrative because that is what history is. a digest of narratives from different beginnings and point of positions. Who’s to state what the truth in history is? Who is the justice on whether a historical history is true or non? No 1 is the justice. This is what makes the chase of cognition in history a strictly emotional experience. It is difficult to truly cognize what is true because in different civilizations and parts of the universe history is told from different angles. History that one learns in school is non told from different angles. It is told from an angle that portrays a certain attitude from the compiler of historical facts. Depending on what side you are on in history reflects the promotion of certain events. In schools certain subjects are talked about more frequently. such as triumphs. Although the events in history may be emotional the chase of this cognition is non emotional. It is lone information ; hence. emotions should non be trusted when covering with this type. Familial history is different for every individual because everyone has backgrounds that are of many beginnings. When a individual learns about their history it is many times unwritten history that has been told for coevalss. Oral history is bound to alter dramatically because as the narrative is told. different fluctuations and hyperboles are added. When one individual tells a narrative one part of the narrative may be enhanced and talked about more. but that parts that aren’t told as much may be the truth and most of import parts of the narrative. Familial history is emotional. This history encompasses battles and successes. Each thing that happens in a family’s history holds an emotional impact on the individual or people that witnessed these things. Many times if the yesteryear is difficult to speak about. due to heavy emotional impact. the narrative is changed or non reported. Tiing emotions to pursuit of cognition in history is unpreventable because history is an emotional topic. When a individual sees art many emotions arise that causes admiration. The journey to understanding what art is conveying is what brings Forth emotion that lead one to understanding. African drumming and dance is something that I grew up making and listening to. In the beginning it was something that I did and neer wondered about. After my retirement from beating and dancing I saw a public presentation and it set me on a roller coaster of ideas. Through the rotations and deep thump traveling in synchronism I experienced something I neer felt while playing all of those old ages. Through the drumming I felt the beat of my ain bosom and through the motions life was breathed into the auditorium. The Swift and athletic motion represented construction and heroism. The membranophones frequently turned into a unsmooth chant that spoke combatant tones and softened. as the motions became more fluid. The membranophones spoke and the motions of the dancer’s organic structures told a narrative. Through emotions. art comes alive and new cognition was gained from that individual experiences. Because there is non a incorrect reply in art it is frequently easier to swear emotions. Art is emotional. Emotional is what worlds are ; this makes us all creative person. Because swearing emotions in art is simple one can dispute their head and seek to understand what is behind the art signifier. Through pictures and assorted media different ideas could be conveyed harmonizing to what emotions it causes a individual to hold. The creative person could hold intended for it to convey one emotion when harmonizing to past experiences of the spectator it conveys a different tone. In the linguistic communication arts†¦ Although one can swear emotions in the chase of cognition one mustn’t trust emotion to formalize cognition. Peoples have their ain truths. Truth alterations. but knowledge doesn’t. Truth alterations because of a different perceptual experience that each individual has. Truth is what we all believe to be valid. Knowledge is different in every individual. The chase of cognition is a journey. When the finish is met one can’t trust emotions to weave through the truths and disproofs. but swearing your emotions on the journey is decidedly possible and makes the expedition unique to the traveller.

Free Essays on Learners With Exceptionalities

Learners with exceptionalities are students who have special educational needs in relation to societal or school norms. An inability to perform appropriate academic tasks for any reason inherent in the learner makes that learner exceptional. (Slavin 1) About ten percent of students in the United States receive special education and there are many different types of learners with exceptionalities, including learning disabilities, Attention Deficit Hyperactivity Disorder, mental retardation and gifted students. A handicap is defined as a condition or barrier imposed by the environment or the self and a disability is a functional limitation that interferes with a person?s mental, physical or sensory abilities. (Slavin 1) A learning disability is a neurological disorder that affects the brain?s ability to receive, process, store and respond to information. The term learning disability is used to describe the difficulty a person of at least average intelligence has in acquiring basic academic skills. (LD 1) Learning disorders can affect a person?s ability in the areas of listening, speaking, reading, writing, and mathematics. Other features of a learning disorder are: a distinct gap between the level of achievement that is expected and what is actually being achieved, difficulties that can become apparent in different ways with different people, difficulties that manifest themselves differently throughout development, and difficulties with socio-emotional skills and behavior. (LD 1) Though experts aren?t exactly sure what causes learning disabilities, they may be caused by heredity, problems during pregnancy and birth, or incidents after birth. Often learning disabilities run in the family, so it is not uncommon to find that people with learning disabilities have a parent with the same problem. Illness or injury before birth may also attribute to learning disabilities. Drug and alcohol use during pregnancy, low birth weight, lack of oxyge... Free Essays on Learners With Exceptionalities Free Essays on Learners With Exceptionalities Learners with exceptionalities are students who have special educational needs in relation to societal or school norms. An inability to perform appropriate academic tasks for any reason inherent in the learner makes that learner exceptional. (Slavin 1) About ten percent of students in the United States receive special education and there are many different types of learners with exceptionalities, including learning disabilities, Attention Deficit Hyperactivity Disorder, mental retardation and gifted students. A handicap is defined as a condition or barrier imposed by the environment or the self and a disability is a functional limitation that interferes with a person?s mental, physical or sensory abilities. (Slavin 1) A learning disability is a neurological disorder that affects the brain?s ability to receive, process, store and respond to information. The term learning disability is used to describe the difficulty a person of at least average intelligence has in acquiring basic academic skills. (LD 1) Learning disorders can affect a person?s ability in the areas of listening, speaking, reading, writing, and mathematics. Other features of a learning disorder are: a distinct gap between the level of achievement that is expected and what is actually being achieved, difficulties that can become apparent in different ways with different people, difficulties that manifest themselves differently throughout development, and difficulties with socio-emotional skills and behavior. (LD 1) Though experts aren?t exactly sure what causes learning disabilities, they may be caused by heredity, problems during pregnancy and birth, or incidents after birth. Often learning disabilities run in the family, so it is not uncommon to find that people with learning disabilities have a parent with the same problem. Illness or injury before birth may also attribute to learning disabilities. Drug and alcohol use during pregnancy, low birth weight, lack of oxyge...

NPD exam notes Essay Example | Topics and Well Written Essays - 1000 words

NPD exam notes - Essay Example Woolworths registered a profit of 7.5 million pounds, equity of 287.4 million pounds, total assets of 442.9 million pounds and net assets of 287.4 million pounds based on the Annual Report of 2008. Second, the company has a strong corporate social responsibility program. Woolworths was a finalist in Retail Bulletin’s People in Retail Award 2007 for its Potential Group programme.The company gave training for emloyees in Woolworths Group Asia on personal development, and communication. Third, consumer spending in the UK has increased consistently thereby increasing Woolworths’ market share. Fourth, the worlwide recession makes British consumers price-sensitive favors Woolworths store operations. Weaknesses –The called up share capital is only 182.4 million pounds. There is a need for foreign investors to come in and pump fresh capital. The company faces heavy debt servicing at 126.8 million pounds. The company needs to retire a huge portion of its debt so as not to affect operations. First, Woolworths need to link up with more British food producers in regional areas in order to assure a 100% British food supply for the consumers. Second, Woolworths need to refurbish its stores in order to have a stronger local presence. Third, Woolworths need to link with international suppliers to offer a wider variety of food and grocery items. Opportunities Woolworths has a strong cash flow at 40.1 million pounds for February 2008. This high figure means that the company will meet its obligations. First, the technology solutions offered by many companies will allow Woolworths to be sensitive in meeting their customers daily shopping needs. Woolworth can create merchandise plans that optimize the range and inventory at the store level and fit it to the exact space available. Second, Woolworths has more store outlets which translates to higher revenues. Third, Woolworth has close relations with

Differences Between Concrete and Virtual Manipulatives in Preparing Thesis - 1

Differences Between Concrete and Virtual Manipulatives in Preparing 10th Grade Math Students for Standardized Tests - Thesis Example Presentation and Interpretation of Data Qualitative Analysis 1. Advantages of using Concrete Manipulative in Teaching Data was collected to ascertain the advantages that the use of concrete manipulative have on the learning of mathematics at the 10th grade. To do this, respondents were made to undertake various tests that involved the use of concrete or physical manipulative. It must be emphasized that, for a comparative study like this, it was necessary to get a yardstick to measure the performance of the students with. This is to say that it was necessary to create a platform that would make it possible to measure the impact of the concrete manipulative on learning separately. To this end, students were first made to undertake a class lesson on various mathematical topics including number sense, geometry, algebra, and probability and statistics. The first lesson did not involve the use of any concrete manipulative or any other form of learning manipulative. The lesson was therefore done in abstraction. After this, a second lesson was undertaken. This lesson on the other hand involved the use of concrete manipulative. As the leader of the class in the lesson, some major advantages of the concrete manipulative that were recorded include the fact that: i. ... 2. Limitations to the use of concrete manipulative The same group of lessons that were taught in the class as a means of ascertaining the impact of the use of concrete manipulative in teaching also brought out a number of weaknesses or limitations that are associated with the use of concrete manipulative in teaching. After the first lesson (pre-test), which did not involve the use of concrete manipulative was completed and the second lesson (post-test), which involved the use of concrete manipulative was underway, the researcher observed that it took more time to finish teaching the same topic when no concrete manipulative was used. That is, the use of concrete manipulative is time consuming. Again, it was noticed that class control became a little difficult when the teacher introduce the concrete manipulative to the class. Even more, there was clear indication and evidence that the continuous use of concrete manipulative for teaching was going to come with some extra expenditure to the class. Finally, it was observed that the use of concrete manipulative demands so much skill and experience. 3. Advantages of using virtual manipulative Great amount of data were also collected to ascertain the importance or advantages of using virtual manipulative in teaching mathematics at the 10th grade. Most of these data were secondary data from the literature review that was conducted. According to some of the major researchers whose works were reviewed, it was established that using the virtual manipulative in teaching and learning mathematics offers almost the same relevance and importance as the use of concrete manipulative (quote). This is because the academic idea of using virtual manipulative is to give a digital

International marketing plan- how to increase sales rate for HTC in UK Dissertation

International marketing plan- how to increase sales rate for HTC in UK - Dissertation Example The chapter also highlights the rationale and scope of the research along with proposing the methodology. The literature review chapter discussed the model proposed by Zeithaml (1985) where the relationship between price, value, and quality has been associated with consumer perception. The model explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner. The research methodology chapter presented an overview of the different elements of the methodology along with highlighting the preference for each element in an illustrative manner. The finding and analysis chapter found that Samsung success factors are in the form of a robust and varied product portfolio attracting consumers of all age groups. On the other hand, Apple believes in product differentiation embedded with brand equity and recognition to attract consumers. The last chapter concluded that that the success factors of Apple are mainly in the form of product differentiation, brand appeal, brand value, and consumer perception over the value and quality. ... Communication plays an important role in connecting people and in this regard, mobile phones have played a major and crucial role (Adkins, 2008). The advent of mobile phones offered much needed liberty to people to enhance the communication at any point of time making life easy and simple along with facilitating the flow of information and communication (Anttila and Jung, 2006). Motorola was the first company to introduce mobile phones in the market and later a number of organisations introduced mobile phones in their domestic markets. Prior to 2010, Nokia was the market leader in the mobile phone communication having great reach in different parts of the world. Later, organisations like Samsung, HTC, Micromax, Apple, and Sony forayed into different markets increasing the overall rate of competition along with offering wide arrays of options to the consumers. One of the most innovative mobile manufacturers has been Apple and Samsung offering attractive mobile phones with distinctive designs and appeal. Samsung is a South Korean multinational conglomerate having a number of products including mobile phones. On the other hand, Apple is an American multinational company having wide arrays of products related to computers, software, and mobile phones (Attewell, 2005). Initially, the success of both these organisations was limited to few countries but later these companies embraced an international outlook by exploring international markets and thus gaining impressive market share (Ballard, 2007). The research aimed to explore factors affecting the productivity of foreign mobile phone brands like Samsung and Apple in the United Kingdom. The United Kingdom has been a developed market for

Evaluate the Possible Ways to Market a New Business Essay Example for Free

Evaluate the Possible Ways to Market a New Business Essay For my business studies coursework, my new business will be a Junior Tennis Academy for talented tennis players aged 3-18. Its name will be named after where it is based, at St Georges College, Weybridge. Therefore its name will be The Weybridge Tennis Academy. It will provide top coaching for young talent, as well as providing state of the art facilities which include four indoor tennis courts, three artificial clay, eight acrylic and three grass courts, as well as a gym where the players can train to help get fitter and stronger to help give them that physical edge over their competitors. We offer these services because tournaments are played on many different surfaces and we need to train our players to the highest possible standard. We also offer a re-stringing service at extremely competitive prices as well as official Weybridge Tennis Academy merchandise supplied by a top sports company, which is available for purchase at a discounted price. These facilities will help the business because Tennis Parents will see that our company has better facilities for their child than another tennis academy down the road. Tennis is a very expensive sport, so therefore our business is not only aimed at the players playing, but also the parents paying. Tennis parents are notoriously pushy people and they are usually quite well off, so therefore the more facilities we can offer, the more likely they will come to us. Usually, when money isnt a factor, people go for the best product, and by offering so many facilities, we have that competitive advantage over our competitors. With our location being in Weybridge, we automatically have good transport links, such as the M25 and Addlestone and Weybridge train stations. This will target all people living in and around London. London is the biggest city in Britain, so therefore we have many more potential customers compared to a tennis academy in for example Northumberland. My business aim is to fill a gap in the market. It will meet a demand for a Tennis academy open to all standards, rather than one where you have to be invited to join. For example the National Tennis Centre at Roehampton, a 32 million pound facility is only open to players who have been invited. The Weybridge Tennis Academy is open to young players of all standards but with the same facilities as the National Tennis Centre. Therefore many more players will pass through the doors of my academy because it is open to a wider range of players. This will then lead to my business making a profit because there is not any other competition in the local area. During this coursework I will need to investigate the potential market and location to enable me to situate my business in the best possible location to help make as much profit as possible. I will also have to research the local competition to identify my main competitors and the buying habits of the local consumers to see what they look for most when investing in a product. The importance of Marketing Marketing is selling the right product, at the right place, at the right time and at the right place. The marketing mix, sometimes known as the four Ps is used to describe the key elements that a consumer wants and needs when buying a new product. I will need to find out what a consumer looks for, and make sure I find the right elements to help make my business successful. My business has to offer the customer a better thing than the local competition otherwise my business will fail. This means that my business will have to offer the customer something that no other tennis academy offers in the local area. This is because obviously if every academy offered the same thing as my business my business would have no competitive edge which will lead to failure. The Weybridge Tennis Academy needs to offer the customer what they want and need. This will then identify the first stage of the marketing mix which is product. The second stage of the, marketing mix is place. Place means how the customers are going to access my academy. There are many factors affecting this decision. It has to be in a place where customers can easily get to, as well as somewhere where there are many potential customers. My business will be situated in St Georges College, Weybridge (hence the name of the business). By being in Weybridge, there are many convenient transport links, such as the M25 or Weybridge or Addlestone train station. Addlestone train station is in fact situated less than a mile away from the centre, which means that there are many good transport links. This will then draw customers in from all around London and the South East. The third section of the Marketing Mix is Price. The Price is how much the product is being sold for. The price is very important to any business because it is normally one of the first things to be looked at when a consumer is considering buying a product. The customer has to think that the business is good value for money, and by comparing the prices of local competition, I will come up with an appropriate pricing method for my business. It is important that I take into account how much the business has cost to build because obviously if the expenditure is higher than the income, I will have made a loss rather than a profit There are many pricing strategies available to me, for instance cost plus pricing, which means setting a price by adding a fixed amount or percentage to the cost of making the product. This means that however much I spend on my Tennis Academy; I will add a percentage of money to this amount and charge the customers that amount. By doing this, I will always make a profit because I will be getting my money back on the expenditure, plus an added amount. The second pricing strategy I could use is to set a price based on competitors pricing. This means that I would look at the price of my competitors product and I would make that cheaper or better value to help make customers buy into my product. The fourth and final section of the Marketing Mix is the promotion. Promotion means how your product is shown to the customer, obviously if the customer does not know the business is there they cannot buy it. One example of this is advertising. There are many ways of promoting a business; it could be through a newspaper, television, internet and radio. These are examples of advertising through the media. Another way of promoting your business is through merchandising. This is a crucial way that I plan to promote my business through players buying official Weybridge Tennis Academy Merchandise, wearing it to tournaments and promoting the company through people seeing the companies name or logo on a back of a players shirt. Most players at my academy will be competing against players from other academies. This is a way of promoting because other players will see the companys logo and the tennis parents may well look into the possibility of sending their child to my academy. However ways such as sales promotion, which could include special offers, price discounts or free gifts, would not be appropriate because my business is looking for long term customer rather than short term customers. To get the best results I will conduct numerous experiments and research which will help me to find what the customers want and need. I will conduct questionnaires, surveys and interviews with other people finding out what they look for in investing in a tennis academy. I will also research statistics such as the number of competing juniors in the south east and also the amount of tennis academies in that area. This will then help me gain a competitive advantage over my competitors. Market Research Market Research is used by a business to try and find out what people want and also what competitors and doing and planning. Market Research helps find out who the customers are, whether they will like the product, how the business can be promoted, how much the customers willing to pay, what type of customer will be interested, how the profile of the customers can be built, whether the business is in the right location and how the products will be distributed. There are two main ways of conducting research. Field/Primary research is used to find out new information, and Desk/Secondary research is useful for looking at an entire market, and analysing trends for future reference. I will use both to research how my business can best achieve its goals and how it can beat competitors to getting customers. Field/Primary research is the process of manually entering the population and asking first hand questions. The advantage of using this method is that it is specific to my business, meaning that it is up to date and relevant. This means that I can ask any questions on any subject, and receive answers that are highly relevant and suitable for my research. There are many techniques which can be used, such as surveys, questionnaires and interviews. I believe that by conducting the research in the area where my business will be situated, I will achieve the most relevant and suitable results. However, to ensure that the data is accurate you need to use large field samples which can be expensive and very time consuming. Desk research is useful for looking at an entire market, whilst analysing past trends for future reference. For example I would have to look at the trends of tennis academies across Britain. Desk research has already been researched and accessed by other companies, so it therefore already exists and therefore it takes no time to conduct or find the data you want. The data can be accessed through the internet, newspapers, government records and market research. Desk research is good because it is easy to obtain and it is cheap. The disadvantage is that it is not specific or relevant to your business. It can also be biased or out of date which severely affects the reliability. I will try and collect Qualitative data so I can then see exactly what people want, as well as their thoughts and feelings. This will then help me know what customers want which will help me gain an edge over the competitors. I will do this by interviewing a select amount of people and finding out what they look for in a tennis academy. The questions asked will be based on how much people will pay, how the location will affect their decision and once again what they look for when investing in a tennis academy. After I have found out the information, I will access it and make it relevant to my business. By knowing what customers look for in a company, I will know what to include when I am trying to promote my business. For instance if a lot of people want indoor courts to make sure that it can never be cancelled or so that there child can play all year round, I will make sure that the fact that my academy has indoor courts is highly publicised. Also, by knowing what customers want, I will have an advantage over my competitors. Evaluation Number of Competing Juniors: Berkshire-149 Essex-343 Hampshire-274 Kent-338 Middlesex-450 Surrey-536 Total number of competing juniors in the south east-2090 Information obtained from www.lta.org.uk Juniors includes all players born in 1990 Tennis academies in the south east: Clive Asprey Tennis Academy-Aldershot Sutton Junior Tennis Centre The National Tennis Centre-Roehampton Win Tennis-Bisham Abbey Esporta-Croydon Westway-London These are all TENNIS ACADEMIES this does not include any LAWN TENNIS CLUBS. Lawn tennis clubs are open to any people and are therefore not relevant to my business. These academies are my main competitors because it is invitational only. There are roughly 2000 competing juniors in the South East and there are six tennis academies (not including my academy) in this area. Therefore on average there are around 300 children to every academy. Obviously this would not be the case in reality but it gives a good idea of the Academy/Player Ratio. INFORMATION OBTAINED BY WWW.YELL.COM 1st Interview 1) What are the 3 main things that you look for in a tennis academy? The three main things I look for are the ability for the academy to get my child to its full potential, therefore I know that I am paying for excellence and I know my moneys being put to good use. The ability to play all year round is very important because I therefore know that sessions can never be cancelled due to weather and my child can therefore train all year round. Lastly the coaches have to be highly qualified and I would like to know a bit about them so I know that they can emphasize with players when they are going through tough times. 2) How would the location affect your decision of where to send your child? There would have to be good roads such as motorways because obviously I dont want to be travelling all the time. Also if my child is of an age that he could travel on his own, I would like there to be easy to access buses and trains for him/her to use. 3) How important is the cost of the tennis academy? I wouldnt mind paying a lot of money as long as the results were shown. Also if I had a younger child, I would want to pay less at first until I see that he/she was improving and that he was committed. As he/she improves I would be more inclined to pay more. 2nd Interview 1) What are the three main things you look for in a tennis academy? I would firstly look at the academys credentials, for instance its results of members, and the proof of its results. It would also have to be good value for money, so therefore I would need to be seeing an improvement in my childs progress. Also the location is important because I dont wish to be travelling all the time. 2) Why is the location an important factor in choosing where to send your child? I have got a busy life and I dont wish to be travelling all across the countryside after Ive had a long day at work. It has to be easy to attend so therefore good transport links are vital. 3) How important is the cost of the tennis academy? Obviously there is the factor of whether it can be afforded but the price is not important. I would have to see that my money is being put to good use so therefore the investment has to match the progress. 3rd Interview 1) What are the three main things you look for in a tennis academy? I look at the facilities of the academy, for instance whether it has indoor courts. I would also like to know the standard of the players that attend the academy and the background of the coaches. The attitude and the atmosphere of the academy are crucial because I have to know where I am sending my child. 2) Is the location an important factor in choosing where to send your child? Obviously I dont want to be travelling too much and it has to be reasonably local otherwise well spend more time travelling than actually playing. Also I dont want to be paying a fortune for the transport fees, for instance petrol or train/bus fares on top of the price of attending the academy. 3) Is the cost important? The cost is obviously very important otherwise our whole life would be being run by tennis. I would prefer to pay less at the start and once I have seen an improvement or a commitment start to increase the price. Evaluation of Questionnaires: I have found out that what most people want is value for money. This means that however much they put in, they want out. This therefore means that the more they pay, the bigger the improvement in their childs ability they would expect to see. Therefore I think I will give special offers to new customers, such as they get the first term half price so that they know that it is what their child wants to do and also if they do not see an improvement they have the opportunity to pull out. This was suggested to the people that I interviewed and it seemed a popular idea. Secondly, they found the factor of indoor courts crucial as that meant they could play all year round. As my academy would have this facility, this is a good thing, however many other academies have indoor courts and this therefore does not separate us from our competitors. Many people thought that the location was an important factor. Many parents have busy lives and they do not wish to be travelling all over the place. My academy is situated in a place with good public transport links, there are two train stations within two miles of the academy, and it is situated two miles from the M25. This was once again explained to the interviewees and they seemed to be in favour of the placement of my academy. Many people didnt mind about the cost of the academy, as long as they saw the results. This was touched upon earlier and I will use a penetration pricing method, which means that I will make the price quite low at the start to try and draw customers in and then increase it as they see an improvement. This was a major aspect that the people that I interviewed would look for in tennis academy and this will help me gain that competitive advantage. Overall the research I conducted was extremely useful as it told me what customers wanted and needed, as well as giving me statistics that would help me gain a bit more knowledge in this type of business. I found out the amount of competing juniors in the south east, as well as the number of academies. It also told me how customers felt, for instance about the price and location of the academy. The information I have found out will help me in making the decisions about the academy, such as the pricing, structure and promotion of the business. Conclusion/Judgement Overall I believe that my tennis academy will work. There are six full time academies in the South East, not including my one, and there are over two thousand regularly competing juniors in the same area. This means that the ratio of Academies/Players is 6:300. Obviously in reality some academies have more players than others because of reputation, facilities, transport and cost. My academy has state of the art facilities, as explained earlier. It is also situated in a place where there are good channels of distribution and good transport links. This means that customers will be attracted because it is easy to get to. The cost will be determined by a Penetration Pricing Method. This means that my prices will be low for new customers, so that parents then know that their child is improving, or enjoying the experience. Most parents interviewed wanted their money to be payed back through improvement of their childs development. Therefore if I charge low prices at the start, for instance half price for your first term, and the child makes a big improvement, the parent is more likely to want to pay more from then on. If the child does not improve, the parent will then be giving the option of continuing with the programme. This will then help company/customer relations. This will then help my academies reputation, which will then attract more customers. As my academies reputation builds, more profit will come in and we can start charging higher prices. To help promote my academy, I will seek sponsorship from sports companies such as NIKE, Adidas, Wilson, Babolat, Prince, Head, Dunlop, TTK and Lacoste. I will also sell official Academy merchandise such as training kit, match play kit, and tracksuits which will be worn to tournaments by players and other players will see them. This is a way of free advertising as the children/parents would be paying for the kit and wearing it around showing it off to other players and parents. I will also look to gain funding from the Lawn Tennis Association who gives funding to academies that have regularly competing juniors. These are called Satellite Clubs and they are given funding which helps pay for the costs of balls, rackets and other training equipment. As my academy builds in reputation, I will look to gain more funding which will help me make more profit. Overall there is a lot of potential in this product. I believe that people will be attracted to my product because of the facilities, meaning the product itself; the price, meaning that I will make it cheaper at the start to draw customers in; the promotion, for instance the official merchandise that will be seen in tournaments; and finally the place; meaning the channels of distribution. This will attract customers because of where it situated, meaning that it is easy to get to. However my tennis academy does have a lot of competition, which means that I will have to use the knowledge that I found out through the market research to help gain the competitive advantage over my rivals.