International marketing plan- how to increase sales rate for HTC in UK Dissertation

International marketing plan- how to increase sales rate for HTC in UK - Dissertation Example The chapter also highlights the rationale and scope of the research along with proposing the methodology. The literature review chapter discussed the model proposed by Zeithaml (1985) where the relationship between price, value, and quality has been associated with consumer perception. The model explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner. The research methodology chapter presented an overview of the different elements of the methodology along with highlighting the preference for each element in an illustrative manner. The finding and analysis chapter found that Samsung success factors are in the form of a robust and varied product portfolio attracting consumers of all age groups. On the other hand, Apple believes in product differentiation embedded with brand equity and recognition to attract consumers. The last chapter concluded that that the success factors of Apple are mainly in the form of product differentiation, brand appeal, brand value, and consumer perception over the value and quality. ... Communication plays an important role in connecting people and in this regard, mobile phones have played a major and crucial role (Adkins, 2008). The advent of mobile phones offered much needed liberty to people to enhance the communication at any point of time making life easy and simple along with facilitating the flow of information and communication (Anttila and Jung, 2006). Motorola was the first company to introduce mobile phones in the market and later a number of organisations introduced mobile phones in their domestic markets. Prior to 2010, Nokia was the market leader in the mobile phone communication having great reach in different parts of the world. Later, organisations like Samsung, HTC, Micromax, Apple, and Sony forayed into different markets increasing the overall rate of competition along with offering wide arrays of options to the consumers. One of the most innovative mobile manufacturers has been Apple and Samsung offering attractive mobile phones with distinctive designs and appeal. Samsung is a South Korean multinational conglomerate having a number of products including mobile phones. On the other hand, Apple is an American multinational company having wide arrays of products related to computers, software, and mobile phones (Attewell, 2005). Initially, the success of both these organisations was limited to few countries but later these companies embraced an international outlook by exploring international markets and thus gaining impressive market share (Ballard, 2007). The research aimed to explore factors affecting the productivity of foreign mobile phone brands like Samsung and Apple in the United Kingdom. The United Kingdom has been a developed market for

Evaluate the Possible Ways to Market a New Business Essay Example for Free

Evaluate the Possible Ways to Market a New Business Essay For my business studies coursework, my new business will be a Junior Tennis Academy for talented tennis players aged 3-18. Its name will be named after where it is based, at St Georges College, Weybridge. Therefore its name will be The Weybridge Tennis Academy. It will provide top coaching for young talent, as well as providing state of the art facilities which include four indoor tennis courts, three artificial clay, eight acrylic and three grass courts, as well as a gym where the players can train to help get fitter and stronger to help give them that physical edge over their competitors. We offer these services because tournaments are played on many different surfaces and we need to train our players to the highest possible standard. We also offer a re-stringing service at extremely competitive prices as well as official Weybridge Tennis Academy merchandise supplied by a top sports company, which is available for purchase at a discounted price. These facilities will help the business because Tennis Parents will see that our company has better facilities for their child than another tennis academy down the road. Tennis is a very expensive sport, so therefore our business is not only aimed at the players playing, but also the parents paying. Tennis parents are notoriously pushy people and they are usually quite well off, so therefore the more facilities we can offer, the more likely they will come to us. Usually, when money isnt a factor, people go for the best product, and by offering so many facilities, we have that competitive advantage over our competitors. With our location being in Weybridge, we automatically have good transport links, such as the M25 and Addlestone and Weybridge train stations. This will target all people living in and around London. London is the biggest city in Britain, so therefore we have many more potential customers compared to a tennis academy in for example Northumberland. My business aim is to fill a gap in the market. It will meet a demand for a Tennis academy open to all standards, rather than one where you have to be invited to join. For example the National Tennis Centre at Roehampton, a 32 million pound facility is only open to players who have been invited. The Weybridge Tennis Academy is open to young players of all standards but with the same facilities as the National Tennis Centre. Therefore many more players will pass through the doors of my academy because it is open to a wider range of players. This will then lead to my business making a profit because there is not any other competition in the local area. During this coursework I will need to investigate the potential market and location to enable me to situate my business in the best possible location to help make as much profit as possible. I will also have to research the local competition to identify my main competitors and the buying habits of the local consumers to see what they look for most when investing in a product. The importance of Marketing Marketing is selling the right product, at the right place, at the right time and at the right place. The marketing mix, sometimes known as the four Ps is used to describe the key elements that a consumer wants and needs when buying a new product. I will need to find out what a consumer looks for, and make sure I find the right elements to help make my business successful. My business has to offer the customer a better thing than the local competition otherwise my business will fail. This means that my business will have to offer the customer something that no other tennis academy offers in the local area. This is because obviously if every academy offered the same thing as my business my business would have no competitive edge which will lead to failure. The Weybridge Tennis Academy needs to offer the customer what they want and need. This will then identify the first stage of the marketing mix which is product. The second stage of the, marketing mix is place. Place means how the customers are going to access my academy. There are many factors affecting this decision. It has to be in a place where customers can easily get to, as well as somewhere where there are many potential customers. My business will be situated in St Georges College, Weybridge (hence the name of the business). By being in Weybridge, there are many convenient transport links, such as the M25 or Weybridge or Addlestone train station. Addlestone train station is in fact situated less than a mile away from the centre, which means that there are many good transport links. This will then draw customers in from all around London and the South East. The third section of the Marketing Mix is Price. The Price is how much the product is being sold for. The price is very important to any business because it is normally one of the first things to be looked at when a consumer is considering buying a product. The customer has to think that the business is good value for money, and by comparing the prices of local competition, I will come up with an appropriate pricing method for my business. It is important that I take into account how much the business has cost to build because obviously if the expenditure is higher than the income, I will have made a loss rather than a profit There are many pricing strategies available to me, for instance cost plus pricing, which means setting a price by adding a fixed amount or percentage to the cost of making the product. This means that however much I spend on my Tennis Academy; I will add a percentage of money to this amount and charge the customers that amount. By doing this, I will always make a profit because I will be getting my money back on the expenditure, plus an added amount. The second pricing strategy I could use is to set a price based on competitors pricing. This means that I would look at the price of my competitors product and I would make that cheaper or better value to help make customers buy into my product. The fourth and final section of the Marketing Mix is the promotion. Promotion means how your product is shown to the customer, obviously if the customer does not know the business is there they cannot buy it. One example of this is advertising. There are many ways of promoting a business; it could be through a newspaper, television, internet and radio. These are examples of advertising through the media. Another way of promoting your business is through merchandising. This is a crucial way that I plan to promote my business through players buying official Weybridge Tennis Academy Merchandise, wearing it to tournaments and promoting the company through people seeing the companies name or logo on a back of a players shirt. Most players at my academy will be competing against players from other academies. This is a way of promoting because other players will see the companys logo and the tennis parents may well look into the possibility of sending their child to my academy. However ways such as sales promotion, which could include special offers, price discounts or free gifts, would not be appropriate because my business is looking for long term customer rather than short term customers. To get the best results I will conduct numerous experiments and research which will help me to find what the customers want and need. I will conduct questionnaires, surveys and interviews with other people finding out what they look for in investing in a tennis academy. I will also research statistics such as the number of competing juniors in the south east and also the amount of tennis academies in that area. This will then help me gain a competitive advantage over my competitors. Market Research Market Research is used by a business to try and find out what people want and also what competitors and doing and planning. Market Research helps find out who the customers are, whether they will like the product, how the business can be promoted, how much the customers willing to pay, what type of customer will be interested, how the profile of the customers can be built, whether the business is in the right location and how the products will be distributed. There are two main ways of conducting research. Field/Primary research is used to find out new information, and Desk/Secondary research is useful for looking at an entire market, and analysing trends for future reference. I will use both to research how my business can best achieve its goals and how it can beat competitors to getting customers. Field/Primary research is the process of manually entering the population and asking first hand questions. The advantage of using this method is that it is specific to my business, meaning that it is up to date and relevant. This means that I can ask any questions on any subject, and receive answers that are highly relevant and suitable for my research. There are many techniques which can be used, such as surveys, questionnaires and interviews. I believe that by conducting the research in the area where my business will be situated, I will achieve the most relevant and suitable results. However, to ensure that the data is accurate you need to use large field samples which can be expensive and very time consuming. Desk research is useful for looking at an entire market, whilst analysing past trends for future reference. For example I would have to look at the trends of tennis academies across Britain. Desk research has already been researched and accessed by other companies, so it therefore already exists and therefore it takes no time to conduct or find the data you want. The data can be accessed through the internet, newspapers, government records and market research. Desk research is good because it is easy to obtain and it is cheap. The disadvantage is that it is not specific or relevant to your business. It can also be biased or out of date which severely affects the reliability. I will try and collect Qualitative data so I can then see exactly what people want, as well as their thoughts and feelings. This will then help me know what customers want which will help me gain an edge over the competitors. I will do this by interviewing a select amount of people and finding out what they look for in a tennis academy. The questions asked will be based on how much people will pay, how the location will affect their decision and once again what they look for when investing in a tennis academy. After I have found out the information, I will access it and make it relevant to my business. By knowing what customers look for in a company, I will know what to include when I am trying to promote my business. For instance if a lot of people want indoor courts to make sure that it can never be cancelled or so that there child can play all year round, I will make sure that the fact that my academy has indoor courts is highly publicised. Also, by knowing what customers want, I will have an advantage over my competitors. Evaluation Number of Competing Juniors: Berkshire-149 Essex-343 Hampshire-274 Kent-338 Middlesex-450 Surrey-536 Total number of competing juniors in the south east-2090 Information obtained from www.lta.org.uk Juniors includes all players born in 1990 Tennis academies in the south east: Clive Asprey Tennis Academy-Aldershot Sutton Junior Tennis Centre The National Tennis Centre-Roehampton Win Tennis-Bisham Abbey Esporta-Croydon Westway-London These are all TENNIS ACADEMIES this does not include any LAWN TENNIS CLUBS. Lawn tennis clubs are open to any people and are therefore not relevant to my business. These academies are my main competitors because it is invitational only. There are roughly 2000 competing juniors in the South East and there are six tennis academies (not including my academy) in this area. Therefore on average there are around 300 children to every academy. Obviously this would not be the case in reality but it gives a good idea of the Academy/Player Ratio. INFORMATION OBTAINED BY WWW.YELL.COM 1st Interview 1) What are the 3 main things that you look for in a tennis academy? The three main things I look for are the ability for the academy to get my child to its full potential, therefore I know that I am paying for excellence and I know my moneys being put to good use. The ability to play all year round is very important because I therefore know that sessions can never be cancelled due to weather and my child can therefore train all year round. Lastly the coaches have to be highly qualified and I would like to know a bit about them so I know that they can emphasize with players when they are going through tough times. 2) How would the location affect your decision of where to send your child? There would have to be good roads such as motorways because obviously I dont want to be travelling all the time. Also if my child is of an age that he could travel on his own, I would like there to be easy to access buses and trains for him/her to use. 3) How important is the cost of the tennis academy? I wouldnt mind paying a lot of money as long as the results were shown. Also if I had a younger child, I would want to pay less at first until I see that he/she was improving and that he was committed. As he/she improves I would be more inclined to pay more. 2nd Interview 1) What are the three main things you look for in a tennis academy? I would firstly look at the academys credentials, for instance its results of members, and the proof of its results. It would also have to be good value for money, so therefore I would need to be seeing an improvement in my childs progress. Also the location is important because I dont wish to be travelling all the time. 2) Why is the location an important factor in choosing where to send your child? I have got a busy life and I dont wish to be travelling all across the countryside after Ive had a long day at work. It has to be easy to attend so therefore good transport links are vital. 3) How important is the cost of the tennis academy? Obviously there is the factor of whether it can be afforded but the price is not important. I would have to see that my money is being put to good use so therefore the investment has to match the progress. 3rd Interview 1) What are the three main things you look for in a tennis academy? I look at the facilities of the academy, for instance whether it has indoor courts. I would also like to know the standard of the players that attend the academy and the background of the coaches. The attitude and the atmosphere of the academy are crucial because I have to know where I am sending my child. 2) Is the location an important factor in choosing where to send your child? Obviously I dont want to be travelling too much and it has to be reasonably local otherwise well spend more time travelling than actually playing. Also I dont want to be paying a fortune for the transport fees, for instance petrol or train/bus fares on top of the price of attending the academy. 3) Is the cost important? The cost is obviously very important otherwise our whole life would be being run by tennis. I would prefer to pay less at the start and once I have seen an improvement or a commitment start to increase the price. Evaluation of Questionnaires: I have found out that what most people want is value for money. This means that however much they put in, they want out. This therefore means that the more they pay, the bigger the improvement in their childs ability they would expect to see. Therefore I think I will give special offers to new customers, such as they get the first term half price so that they know that it is what their child wants to do and also if they do not see an improvement they have the opportunity to pull out. This was suggested to the people that I interviewed and it seemed a popular idea. Secondly, they found the factor of indoor courts crucial as that meant they could play all year round. As my academy would have this facility, this is a good thing, however many other academies have indoor courts and this therefore does not separate us from our competitors. Many people thought that the location was an important factor. Many parents have busy lives and they do not wish to be travelling all over the place. My academy is situated in a place with good public transport links, there are two train stations within two miles of the academy, and it is situated two miles from the M25. This was once again explained to the interviewees and they seemed to be in favour of the placement of my academy. Many people didnt mind about the cost of the academy, as long as they saw the results. This was touched upon earlier and I will use a penetration pricing method, which means that I will make the price quite low at the start to try and draw customers in and then increase it as they see an improvement. This was a major aspect that the people that I interviewed would look for in tennis academy and this will help me gain that competitive advantage. Overall the research I conducted was extremely useful as it told me what customers wanted and needed, as well as giving me statistics that would help me gain a bit more knowledge in this type of business. I found out the amount of competing juniors in the south east, as well as the number of academies. It also told me how customers felt, for instance about the price and location of the academy. The information I have found out will help me in making the decisions about the academy, such as the pricing, structure and promotion of the business. Conclusion/Judgement Overall I believe that my tennis academy will work. There are six full time academies in the South East, not including my one, and there are over two thousand regularly competing juniors in the same area. This means that the ratio of Academies/Players is 6:300. Obviously in reality some academies have more players than others because of reputation, facilities, transport and cost. My academy has state of the art facilities, as explained earlier. It is also situated in a place where there are good channels of distribution and good transport links. This means that customers will be attracted because it is easy to get to. The cost will be determined by a Penetration Pricing Method. This means that my prices will be low for new customers, so that parents then know that their child is improving, or enjoying the experience. Most parents interviewed wanted their money to be payed back through improvement of their childs development. Therefore if I charge low prices at the start, for instance half price for your first term, and the child makes a big improvement, the parent is more likely to want to pay more from then on. If the child does not improve, the parent will then be giving the option of continuing with the programme. This will then help company/customer relations. This will then help my academies reputation, which will then attract more customers. As my academies reputation builds, more profit will come in and we can start charging higher prices. To help promote my academy, I will seek sponsorship from sports companies such as NIKE, Adidas, Wilson, Babolat, Prince, Head, Dunlop, TTK and Lacoste. I will also sell official Academy merchandise such as training kit, match play kit, and tracksuits which will be worn to tournaments by players and other players will see them. This is a way of free advertising as the children/parents would be paying for the kit and wearing it around showing it off to other players and parents. I will also look to gain funding from the Lawn Tennis Association who gives funding to academies that have regularly competing juniors. These are called Satellite Clubs and they are given funding which helps pay for the costs of balls, rackets and other training equipment. As my academy builds in reputation, I will look to gain more funding which will help me make more profit. Overall there is a lot of potential in this product. I believe that people will be attracted to my product because of the facilities, meaning the product itself; the price, meaning that I will make it cheaper at the start to draw customers in; the promotion, for instance the official merchandise that will be seen in tournaments; and finally the place; meaning the channels of distribution. This will attract customers because of where it situated, meaning that it is easy to get to. However my tennis academy does have a lot of competition, which means that I will have to use the knowledge that I found out through the market research to help gain the competitive advantage over my rivals.

Emile Durkheims Theories on Suicide Essay -- Sociology Psychology Sui

Emile Durkheim's Theories on Suicide I chose to write about Durkheim's theories on suicide. Although I don’t completely agree with all of them, I will discuss what my text says they are and what I perceive them to be. Most of Durkheim’s work on suicide was published in his third book, Suicide. It was a very important book because it was a serious effort to establish empiricism in sociology. This empiricism would provide a sociological perspective on a phenomenon that was previously psychological and individualistic. He proposed three major forms of suicide, some with subdivisions. These three forms of suicide were egoistic, altruistic, and anomic. With egoistic suicide, Durkheim proposes that a person will commit suicide if they have too little interaction with society. He says that a person that does not feel like a part of society will not hold to the same norms, laws, or mores and will be more likely to elevate his value and ideas above that of the society. His studies show that people from smaller families, women more than men, and Protestants more than Catholics, will commit suicide. These are only a few of the criteria provided. For the most part, I agree with this. I would take it to believe that most people that interact with a larger group would be healthier. I only have one problem with the egoistic theory. I am confused as to whom it can apply to. Does a person have to acquire the feeling of belonging? Does a child that is deprived of interaction run a...

Bureau of Correction Essay

Corrections in the Philippines started during pre-colonial times when the task was community-based. It was only during the Spanish regime that an organized corrective service was made operational. The main penitentiary was the Old Bilibid Prison at Oroquieta Street in Manila which was established in 1847. It was formally opened on April 10, 1986 by a Royal Decree. About four years later, on August 21, 1870, the San Ramon Prison and Penal Farm in Zamboanga City was established to confine Muslim rebels and recalcitrant political prisoners opposed to the Spanish rule. The facility which faced the Jolo Sea had Spanish-inspired dormitories and was originally set on a 1,414-hectare sprawling estate. When the Americans took over in the 1900s, the Bureau of Prisons was created under the Reorganization Act of 1905 (Act No. 1407 dated November 1, 1905) as an agency under the Department of Commerce and Police. It also paved the way for the re-establishment of San Ramon Prison in 1907, which was destroyed in 1898 during the Spanish-American War. It placed under the auspices of the Bureau of Prisons and started receiving prisoners from Mindanao. Before the reconstruction of San Ramon Prison and Penal Farm, the Americans established in 1904 the Luhit Penal settlement (now Iwahig Prison and Penal Farm) on a vast reservation of 28,072 hectares. It would reach a total land area of 40,000 hectares in the late 1950s. It was located on the western most part of the archipelago far from the main town to confine incorrigibles with the hope of rehabilitation. The area was expanded to 41,007 hectares by virtue of Executive Order No. 67 issued by Governor Newton Gilbert on October 15, 1912. Other penal colonies were established during the American regime. On November 27, 1929, the Correctional Institution for Women (CIW) in Mandaluyong City was created under Act No. 3579 while the Davao Penal colony in S outhern Mindanao was opened on January 21, 1932 under Act No. 3732. The CIW was founded to provide separate facilities for women offenders. To date, there are two Correctional Institutions for Women, the one mentioned in Mandaluyong and the other one is located in Davao Prison and Penal Farm in Dujali, Davao Del Norte. Owing to the increasing number of committals to the old Bilibid Prison in Manila, the New Bilibid Prison was established in 1935 in the southern suburb of Muntinlupa City. The old prison was transformed into a receiving center and a storage facility for farm produce from the colonies. It was later abandoned and is now under the jurisdiction of the Public Estates Authority. After the American regime, two more penal institutions were established. These were the Sablayan Prison and Penal Farm in Occidental Mindoro under proclamation No. 72 issued on September 26, 1954 and Leyte Regional Prison under proclamation No. 1101 issued on January 16, 1973. The Bureau of Prisons was renamed Bureau of Corrections under the New Administrative Code of 1987 and Presidential Proclamation No. 495 issued on November 22, 1987. It is one of the attached agencies of the Department of Justice. The Bureau of Corrections presently has seven satellite prisons, namely; the New Bilibid Prison in Muntinlupa City, the Correctional Institution for Women in Mandaluyong City, the Sablayan Prison and Penal Farm in Occidental Mindoro, the Leyte Regional Prison in Abuyog, Leyte, the Iwahig Prison and Penal Farm in Puerto Princesa City, Palawan, the San Ramon Prison and Penal Farm in Zamboanga City and the Davao Prison and Penal Farm in Dujali, Panabo, Davao Del Norte. Of these prison satellites, the New Bilibid Prison in Muntinlupa City as the Central Office serves as the main penitentiary as the Central office is also located in there. As of August 2012, the total population of prisoners confined in all satellites of the BuCor is 20,000. It is at this juncture, that handling, managing and taking care of the records of these inmates are of complex types of work which have to be performed by the competent personnel assigned at the â€Å"Inmate Document and Processing Division.†

The entrenchment of abortion in different countries

Legalizing or not legalizing abortion is one of the most controversial subjects in the world. Arguments for and against abortion have taken religious, political and moral perspectives with the proponents and opponents giving substantive claims to support their arguments.The entrenchment of abortion in different countries’ constitution has raised resistance from the conservatives who claims that the laws are contradicting when they impose death penalty on individual convicted of murder while legalizing abortion is itself legalizes murder of unborn. Despite the ensuing arguments over the subject, it is clear that abortion is practices in every corner of the world regardless of whether it is legal or illegal.My thesis is that abortion should be legalized since illegalizing does not deter people from aborting and it deteriorates and risks life of women. Abortion can be defined as a premature expulsion of a human fetus, whether in naturally like in case of a miscarriage or artifici ally induced through the use of surgical or chemical equipment.However the controversy around the subject surrounds about 93% of the abortion cases which are carried out for elective, based on no medical reason.Abortion should be legalized in cases case where a woman has undergone a painful ordeal like rape or incest which may affect the whole of their live and bearing such a child will rekindle painful memories of the ordeal.With rising population of homeless people and street children and families, abortion should be legalized so that those who feel that they cannot raise their children are not compelled to give birth to children who they cannot support and will leave them to wander on the street. Even in countries where abortion has not been legalized, there are rising cases of backstreet abortion where many women lose their life.These and other facts support the reasons why abortion should be legalized. I once again restate that abortion should be legalized since illegalizing do es not deter people from aborting and it deteriorates and risks life of women.Why abortion should be legalizedMy first argument is that abortion should be legalized in case where a woman conceive after undergoing a painful ordeal like rape, incest, and other sex related ordeals. Such an ordeal is likely to haunt a woman for the rest of her life.Research has revealed that one out of every six case of rape or incest usually results to pregnancy. Apart from the danger of the mother contracting venereal disease which may affect fetal formation, women who give birth to children conceived in such circumstances are likely to suffer repeated emotionally every time they see that child since they remember the ordeal.Research reveals that more than 50% of pregnancies resulting from such cases are usually aborted all over the world where abortion is legalized or illegalized (Johnson, 2008). Most women turn to backstreet abortion while many are not likely to report pregnancy resulting from rapes and incest fearing stigma. Therefore, they end up undergoing crude methods of abortion where not one risking their health.   In order to save women from such ordeals, I feel that abortion should be legalized.My second argument supporting abortion is that there are many women who conceive when they have no means of bringing up the child.   Many women will enter into a relationship and when they conceive, their partners depart them.Some have no jobs or any economic means and they end up bearing children who are left to wander in the streets.   With the declining welfare supports, abortion should be legalized in order to save women from undergoing such ordeals which are likely to affect their life and that of their children.Research shows that more than 21% of the cases if abortions are related to women who are not ready for responsibilities while 11% are related to young pregnancies mostly to teenagers who cannot take responsibility for the children they bear (Johnson, 2008).Wo men should have the choice to decide carrying to full term pregnancies which they are prepared to handle and bring up the child in a good environment. I feel that abortion should be legalized in order to give women a chance to make choices of giving birth to children who they can take care.My third argument supporting abortion is that even in countries where abortion has been illegalized, people have not been deterred from performing abortion. In contrast to countries which are legalized where women seek abortion in hospitals, there are more people who are seeking abortion in backstreet clinics through crude methods risking their health. A study by Henshaw et al.(1999) showed there were more than 26 legal and 20 illegal abortions worldwide in 1999, concluding that stringent measures against legal abortion did not guaranteed low rate of abortion.Another study by Sedgh et al. (2007) concluded that the rate of abortion in countries where it is legalized has been decreasing with time. L egalized abortion help women to access safe abortion which is not detrimental to their health while illegalizing abortion expose women to health hazards. Therefore abortion should be legalized to help women access safe abortion.ConclusionAbortion remains a controversial subject in the world. My thesis is that abortion should be legalized since illegalizing abortion does not deter people from aborting and it exposes women to health risks. Abortion should be legalized for women who undergo painful ordeals like rape and incest which are likely to haunt them throughout their life.

The Personality Of The Chorus In Terms Of Oedipus Essays

The Personality Of The Chorus In Terms Of Oedipus Essays The Personality Of The Chorus In Terms Of Oedipus In Oedipus the King, Sophocles utilizes the chorus to function as the embodiment of the reasoning process. Throughout the play, the chorus personality gradually evolves as information pertaining to Oedipus becomes disclosed. The progression of the chorus personality can be divided into three distinct stages: supportive and reliant on Oedipus, uncertain about the circumstances presented against Oedipus and commiserating Oedipus fall. In each stage, the chorus serves a background to all interactions and provides the prospective Sophocles desires the audience (or readers) to grasp. The chorus also creates a sense of unity and cohesiveness which pervades the entire play. The chorus evolving personality reflects the progressive revelation of Oedipus tragic fate. At the beginning of the play, the chorus personality is unaffected by Oedipus fate and shows full confidence in Oedipus abilities as a leader. The chorus views Oedipus as their savior, the one who is to rid the pollution suffocating Thebes by killing the murder of Laius. The chorus reveals what they believe Oedipus is capable of by saying if he[murders of Laius] has a share of fear at all, his courage will not stand firm, hearing your curse (pg. 22 line 294). The chorus support is absolutely unanimous and unquestionable. Even when Teiresias, a man with the gift of prophecy, reveals Oedipus fate to the chorus, the personality of the chorus remains static and it professes, One man may pass another in wisdom but I would never agree with those that find fault with the king till I should see the word proved right beyond doubt( pg. 32 line 508). The chorus belief in Oedipus exceeds even fate. In fact, the chorus faith in Oedipus initially overshadows his numerous character flaws. As a resu lt of Oedipus rash temperament, the chorus often finds itself in a position where it must defend Oedipus actions. For instance, when Oedipus grows suspicious of Creon and speaks ill of him to Teiresias, the chorus protectively reasons to Creon that it was a sudden gust of anger that forced that insult from him, and no judgement (pg. 32 line 525). The chorus support of Oedipus is initially impervious to his fate. The chorus personality towards Oedipus slowly begins to shift from supportive to ambiguous when information steadily reveals Oedipus fate. The first noticeable sign of change occurs when Oedipus attacks Creons loyalty. The chorus exposes doubts it has concerning Oedipus impulsive temper; they say when referring to Creons words, His words are wise, king, if one fears to fall. Those who are quick of temper are not safe (pg. 37 line 617). This marks the first time the chorus questions any of Oedipus actions. As the quarrel continues the chorus slowly begins to side with Creon and even states, He has been no silly child in the past. He is strong in his oath now. Spare him (pg. 39 line 658). Oedipus rash manner and the presentation of incriminating information have finally resulted in the altering of the chorus personality. The feeling of uncertainty pervades as the chorus lacking confidence in Oedipus says, God grant that now, too, you may prove a fortunate guide for us (pg. 41 line 695) . Ironically, Oedipus impetus on Creon brought about his own incrimination and the realization of his fate. The chorus personality evolves over the duration of the argument with Creon and eventually the chorus realizes the tragic fate of Oedipus. The final stage of the chorus personality progression revolves around the downfall of Oedipus due to his fate. In this stage, the chorus exposes the notion that the welfare of the state is all that truly matters. For example, when the chorus prays to the Gods for guidance, it says, Isolence breeds the tryant, insolence if it is glutted with a surfeit, unseasonable, unprofitable, climbs to the roof-top and plunges sheer down to the ruin that must be, and there its feet are no service. But I pray that the God may never abolish the eager ambition that profits the state. For I shall never cease to hold the God as our protector (pg. 48 line 875). The chorus has turned its pleas to the God and no longer place

Doing Good

Doing Good Doing Good Doing Good By Maeve Maddox A reader has asked me to comment on the following sentences: Didnt they do good. The boy did good. The word good has numerous definitions and nuances. I started to count all those listed in the OED entry, but gave up, there were so many. The chief use of good is as an adjective: Read any good books lately? It is also frequently used as a noun: Political leaders should consider the common good. A few special constructions exist in which good is used adverbially: He as good as told me he was quitting. Besides being ungrammatical, using good to modify a verb creates ambiguity. The sentences â€Å"Didn’t they do good† and â€Å"The boy did good† suggest that â€Å"they† and â€Å"the boy† were occupied in doing good works. In one of my favorite scenes in the television show 30 Rock, Tracy Morgan asks someone â€Å"How are you doing?† When the other character responds Good. Im doing good! Tracy fixes him with a disapproving stare and says Superman does good. You’re doing well. If â€Å"they† and â€Å"the boy† are not â€Å"doing good† in the sense that Superman and Habitat for Humanity do good, then the good is being used incorrectly. One way to improve these sentences is to replace the adjective good with the adverb well: Didn’t they do well? The boy did well. If this use of â€Å"well† sounds too stuffy for conversation, then the sentences could be rendered as Didn’t they do a good job? The boy did a good job. As language descriptivists would tell us, good is often used as an adverb in conversation. This is true. I use it myself at times, in fun, or to convey praise without seeming sentimental. Ex. You done good, Son! Nevertheless, speakers and writers aiming at standard usage acceptable to a wide audience do well to avoid this construction. Bottom line: Using good to qualify a verb is still considered by most style-conscious writers to be nonstandard usage, best reserved for use as a character marker in fiction to indicate class, region or educational level.   Ã‚   Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:The Meaning of "To a T"7 Patterns of Sentence StructureQuiet or Quite?

Battle of Salamanca - Peninsular War Battle of Salamanca

Battle of Salamanca - Peninsular War Battle of Salamanca Battle of Salamanca - Conflict Date: The Battle of Salamanca was fought July 22, 1812, during the Peninsular War, which was part of the larger Napoleonic Wars (1803-1815). Armies Commanders: British, Spanish, Portuguese Viscount Wellington51,949 men French Marshal Auguste Marmont49,647 men Battle of Salamanca - Background: Pushing into Spain in 1812, British, Portuguese, and Spanish troops under Viscount Wellington were confronted by French forces led by Marshal Auguste Marmont. Though his army was advancing, Wellington grew increasingly concerned as the size of Marmonts command steadily increased. When the French army matched and then became slightly larger than his, Wellington elected to halt the advance and began falling back towards Salamanca. Under pressure from King Joseph Bonaparte to take the offensive, Marmont began moving against Wellingtons right. Crossing the River Tormes, southeast of Salamanca, on July 21, Wellington was resolved not to fight unless under favorable circumstances. Placing some of his troops on a ridge facing east towards the river, the British commander concealed the bulk of his army in the hills to the rear. Moving across the river the same day, Marmont wished to avoid a major battle, but felt compelled to engage the enemy in some way. Early the next morning, Marmont spotted dust clouds behind the British position in the direction of Salamanca. Battle of Salamanca - The French Plan: Misinterpreting this as a sign that Wellington was retreating, Marmont devised a plan calling for the bulk of his army to move south and west to get behind the British on the ridge with the goal of cutting them off. In actuality, the dust cloud was caused by the departure of the British baggage train which had been sent towards Ciudad Rodrigo. Wellingtons army remained in place with its 3rd and 5th Divisions en route from Salamanca. As the day progressed, Wellington shifted his troops into positions facing south, but still concealed from sight by a ridge. Battle of Salamanca - An Unseen Enemy: Pushing forward, some of Marmonts men engaged the British on the ridge near the Chapel of Nostra Seà ±ora de la Peà ±a, while the bulk began the flanking movement. Moving onto a L-shaped ridge, with its angle at a height known as the Greater Arapile, Marmont positioned the divisions of Generals Maximilien Foy and Claude Ferey on the short arm of the ridge, opposite the known British position, and ordered the divisions of Generals Jean Thomià ¨res, Antoine Maucune, Antoine Brenier, and Bertrand Clausel to move along the long arm to get in the enemys rear. Three additional divisions were placed near the Greater Arapile. Marching along the ridge, the French troops were moving parallel to Wellingtons hidden men. Around 2:00 PM, Wellington observed the French movement and saw that they were becoming strung out and had their flanks exposed. Rushing to the right of his line, Wellington met General Edward Pakenhams arriving 3rd Division. Instructing him and Brigadier General Benjamin dUrbans Portuguese cavalry to strike at the head of the French column, Wellington rushed to his center and issued orders for his 4th and 5th Divisions to attack over the ridge with support from the 6th and 7th as well as two Portuguese brigades. Battle of Salamanca - Wellington Strikes: Intercepting Thomià ¨res division, the British attacked and drove back the French, killing the French commander. Down the line, Mancune, seeing British cavalry on the field, formed his division into squares to repel the horsemen. Instead, his men were assaulted by Major General James Leiths 5th Division which shattered the French lines. As Mancunes men fell back, they were attacked by Major General John Le Marchants cavalry brigade. Cutting down the French, they moved on to attack Breniers division. While their initial assault was successful, Le Marchant was killed as they pressed their attack. The French situation continued to worsen as Marmont was wounded during these early attacks and was taken from the field. This was compounded by the loss of Marmonts second-in-command, General Jean Bonnet, a short time later. While the French command was reorganized, Major General Lowry Coles 4th Division along with Portuguese troops attacked the French around the Greater Arapile. Only by massing their artillery were the French able to repel these assaults. Taking command, Clausel attempted to retrieve the situation by ordering one division to reinforce the left, while his division and Bonnets division, along with cavalry support, attacked Coles exposed left flank. Slamming into the British, they drove Coles men back and reached Wellingtons 6th Division. Seeing the danger, Marshal William Beresford shifted the 5th Division and some Portuguese troops to aid in dealing with this threat. Arriving on the scene, they were joined by the 1st and 7th Divisions which Wellington had moved to the 6ths aid. Combined, this force repelled the French assault, forcing the enemy to begin a general retreat. Fereys division attempted to cover the withdrawal but was driven off by the 6th Division. As the French retreated east towards Alba de Tormes, Wellington believed the enemy was trapped as the crossing was supposed to be guarded by Spanish troops. Unknown to the British leader, this garrison had been withdrawn and the French were able to escape. Battle of Salamanca - Aftermath: Wellingtons losses at Salamanca numbered around 4,800 killed and wounded, while the French suffered around 7,000 killed and wounded, as well as 7,000 captured. Having destroyed his principal opposition in Spain, Wellington advanced and captured Madrid on August 6. Though forced to abandon the Spanish capital later in the year as new French forces moved against him, the victory convinced the British government to continue the war in Spain. Additionally, Salamanca dispelled Wellingtons reputation that he only fought defensive battles from positions of strength and showed that he was a gifted offensive commander. Selected Sources British Battles: Battle of SalamancaPeninsular War: Battle of SalamancaNapoleon Guide: Salamanca

The Four forces of Evolution & Speciation Essay Example | Topics and Well Written Essays - 250 words

The Four forces of Evolution & Speciation - Essay Example The ones focused on are; Species, Population, the four forces of evolution, the variation within and between populations, isolating mechanisms and speciation. Microevolution: This describes the significant changes that occur in a species over time, to give it traits or groups of traits classifying it differently from its original species, for example, as a sub-species, a variety or a race (Maiti & Maiti 252). Macroevolution: This describes the significant changes in a species over time that makes it into a totally different species. An example is the evolution of earlier tetrapods into mammals. The results of this process are cumulative that is, the species form after an evolution for over millions of years (Maiti & Maiti 254). Gene flow: This is the transfer of gene alleles from one population to the other. Populations are different from species. A population is defined as the number of a specific species of an organism, found in a specific geographic region. A species is a population of organisms defined by their ability to interbreed naturally among themselves, and produce offspring that can also interbreed. The transfer of alleles, therefore, causes changes in the genetic make-up of the population, hence their traits (Maiti & Maiti 256). There are other issues that take part in the evolution, but differently. One of such factors is the isolation mechanisms. Species have similar genes and a common ancestry, yet still, there are those of similar genes and a common ancestry, but are unable to reproduce. This is explained by the isolation mechanisms. Isolation mechanisms are functional, structural, and behavioral characteristics that prevent species from reproducing. Isolation mechanisms, therefore, play a role in maintaining particular species and creating new ones. The development of a new species from an evolutionary process is known as speciation that is influenced by all the above evolutionary

Ambassador Theatre Group Research Paper Example | Topics and Well Written Essays - 500 words

Ambassador Theatre Group - Research Paper Example The theatre was founded by Howard Panter and Rosemary Squire in the year 1992 the couple has marvelous history of enthusiastic pursuits.   Sir Eddie Kulukundis is the life president of the group and has enormous contributions towards the revival of the art and entertainment industry in Britain. The love of the creative art was the driving force behind the concept of a fanatic couple, â€Å"Seventeen years ago a pair of theatre obsessive went into business together to build a theatre in Woking.† (Hoyle 2009). The theatre has now developed into a matchless huge corporation that operates worldwide from a mere innovation of two ambitious art lovers.The group not only successfully retain the successes achieved in the early years of the company but has shown a great caliber to build upon these early success Ashton (2009) has noted the same, â€Å"ATG, set up in 1992 by husband and wife team Howard Panter and Rosemary Squire, will dominate London’s West End, managing more t han 11,000 theatre seats.† Beyond this success story, the Ambassador Theatre Groups has an unparallel symbolic significance for art lovers to work hard and achieve the heights that Howard Panter and Rosemary Squire had never dreamed. The ATG group business is operating in several sector of the industry including the media production, theatre management and ticketing etc. The group achieved the stature of single largest theatre group from scratch as Nighingale states â€Å"That’s the challenge for Howard Panter and Rosemary Squire".

The Microsoft Case Essay Example | Topics and Well Written Essays - 500 words - 4

The Microsoft Case - Essay Example Additionally, it will be convincingly argued that Microsoft was indeed not a monopoly at the time of the investigation. Some key points that characterize a pure monopoly are the following: 1) only one firm in the market 2) significant barriers to entry exist 3) lack of substitute goods 4) firm is a price-maker. When one examines Microsoft of the late 1990’s, it becomes clear that although the company had a large share of the operating systems market captured, they were still far from being what could be literally considered a monopoly (Khan, 2004). Based on the previous metrics listed, Microsoft falls short on every single determinant. Additionally, although Microsoft offered a host of products that could tangentially be seen as working to squeeze out competition, they still did not maintain any measurable means of creating barriers to entry for firms wishing to take market share from their products. In fact, the major concern among many regulators was the fact that Microsoft improperly bundled many services that were also offered by competitors. As such, these suggestions were not against anti-trust laws but merely an aggressive form of business outreach and marketing to get consumers accosted to the products of the firm before they would become accustomed to the products of anothe r firm. Furthermore, the market demand for operating systems would have been marked by a downward sloping demand curve if indeed Microsoft had a monopoly power in the market. However, the opposite of this has indeed been proven to be the case. Doubtless, Microsoft as a firm was making massive amounts of profit during these and proceeding years. However, Microsoft could be viewed as enriching itself primarily from the correct application of economies of scale as opposed to having a death’s clasp on the market in a monopolistic way. Furthermore, operating systems are an exceedingly

Nursing Essay Example | Topics and Well Written Essays - 1250 words - 2

Nursing - Essay Example The Columbus campus is quite popular not just for its size but also for the range of its options for students of different background and needs. The Columbus campus is not the only campus of the Ohio State University. The specific University has been expanded across Ohio through ‘campuses in Lima, Mansfield, Marion, Wooster and Newark. Still, the Columbus campus is the most popular campus of the Ohio State University, a fact that it is highly related to the citation of the campus, at the heart of Columbus, Ohio. In terms of its performance in regard to medical studies and medical research, the Ohio State University can be characterized as quite successful. The College of Health Science and Nursing is built on the theoretical framework of Kristen Swanson’s Theory of Caring. Swanson outlines five unique caring processes: (1) maintaining belief, (2) knowing, (3) being with, (4) doing for, and (5) enabling (Parker & Smith, 2010). Swanson’s structure of the caring model shows the relationship among the five caring processes as overlapping elements. By adopting Swanson’s framework, the college shows its commitment to uplifting nursing as a caring profession, providing a first-class educational experience, and fostering quality patient care. The concept of caring is dynamic and is applicable to nursing practice, research, and education. As a leading educational institution, we are committed to redefining caring as a central concept in nursing, building professional relationships, developing clinical skills and knowledge, and encouraging career advancement. Nursing is providing holistic and culturally sensitive care and performing purposeful actions that lead to health restoration and the ability of the recipient to regain a sense of well-being. Nursing led interventions are implemented to achieve a desired positive outcome that promotes and/or assists individuals toward health-seeking

Physics Essay Example | Topics and Well Written Essays - 1250 words

Physics - Essay Example The heat that is produced will be calculated from the amount of carbon dioxide that is produced. For a mile, the heat that is produced seems to be high in the first mile than in the next miles. The reason behind is that, in the first mile, there are additional heat changes that are produced as the automobile begins to accelerate (Stapleton, 200). Due to the fuel economy that has been used as a technique of manufacturing many automobiles, the amount of heat that is produced is limited since the automobiles are more automated. A modern car will produce less heat in a short period since the amount of petrol and diesel that is burned is less. When the amount of fuel that is burned in a short period is less, the heat that will be produced will be less. The size and density of the automobiles engine will also contribute to the amount of heat that will be produced. A big-sized engine is likely to produce more heat when compared to a small engine-sized automobile. In calculating the amount o f heat that is produced in a mile, we will have to calculate Gallons per mile to get the real heat produced (Stapleton, 125). 2. What is the average temperature of the exhaust gas? The exhaust gas is estimated to have the same temperature to that of the engine at that particular time. It is usually tricky get the temperature since the exhaust gas since after it comes outside the engine other external factors immediately affect. Another factor that is likely to affect the real value of the temperature is the fact that the measurements will be calculated away from the place where combustion takes. The exhaust system as a whole will affect the right temperature of the exhaust gas (Stapleton, 112). In a case where gasoline and air are mixed in a proportion that will lead to complete combustion, the temperature of the exhaust gas is estimated to be 1500 F ranges. This temperature is estimated to be very high to cause catastrophe in the engine. Therefore, it is said that in most cases com plete combustion does not occur (Stapleton, 205). Manufactures at most times will manufacture vehicles with a limited space for combustion so that complete combustion does not take place. At most, a case, the temperature that is estimated by manufactures is 1200 F to 1300 F range. This temperature can withstand the harsh conditions in the engine. When the temperatures range at these temperatures, the functioning of the engine will be proper. At proper temperatures, the combustion that will take place will be favorable functioning of the engine. At high temperatures, the pressure will be minimal thus proper working of the engine (Stapleton, 99). 3. Design a method to reclaim the thermal energy from the exhaust? It can be either electrical or mechanical energies The energy that is produced in the exhaust is in the most cases wasted into the atmosphere. This energy can be reclaimed through various methods. Some of them have been tried out but they have not showed any positive results. The methods to claim the energy can be electrical or mechanical. In my case, I am going to design an electrical method of reclaiming the energy (Stapleton, 211). In my model, the apparatus will be electrical wires that can be identified as positive and negative, cathode, and anode. In the model, the connections will bring from the combustion chamber where the exhaust gas will be directed

Nursing Essay Example | Topics and Well Written Essays - 1250 words - 2

Nursing - Essay Example The Columbus campus is quite popular not just for its size but also for the range of its options for students of different background and needs. The Columbus campus is not the only campus of the Ohio State University. The specific University has been expanded across Ohio through ‘campuses in Lima, Mansfield, Marion, Wooster and Newark. Still, the Columbus campus is the most popular campus of the Ohio State University, a fact that it is highly related to the citation of the campus, at the heart of Columbus, Ohio. In terms of its performance in regard to medical studies and medical research, the Ohio State University can be characterized as quite successful. The College of Health Science and Nursing is built on the theoretical framework of Kristen Swanson’s Theory of Caring. Swanson outlines five unique caring processes: (1) maintaining belief, (2) knowing, (3) being with, (4) doing for, and (5) enabling (Parker & Smith, 2010). Swanson’s structure of the caring model shows the relationship among the five caring processes as overlapping elements. By adopting Swanson’s framework, the college shows its commitment to uplifting nursing as a caring profession, providing a first-class educational experience, and fostering quality patient care. The concept of caring is dynamic and is applicable to nursing practice, research, and education. As a leading educational institution, we are committed to redefining caring as a central concept in nursing, building professional relationships, developing clinical skills and knowledge, and encouraging career advancement. Nursing is providing holistic and culturally sensitive care and performing purposeful actions that lead to health restoration and the ability of the recipient to regain a sense of well-being. Nursing led interventions are implemented to achieve a desired positive outcome that promotes and/or assists individuals toward health-seeking

Environmental Influences Paper Essay Example | Topics and Well Written Essays - 750 words

Environmental Influences Paper - Essay Example This is the reason why understanding the demographics is of critical importance for an organization. According to the July 2008 estimates, the population of Germany is approximately 82,315,548. (Central Intelligence Agency, 2008) The total population figure has also been falling recently. For a company that produces or supplies necessary goods like food, clothing or shelter, this factor is very important because the higher the population, the higher will the demand and customer base for their products. Since the population in Germany is one of the largest in the world, this country would positively affect marketing. The male and female proportion in the population also affects marketing of gender specific goods. Besides this the age structure will also affect the marketing of goods. For example, a company that wishes to introduce health care facilities for the old population of the country would need to know if there is a need in the country. At present, the age structure if Germany is such that the most of the population lies between the ages of 0-60. (Federal Statistical Office, 2007) This is ideal for any type of company except for those who target older population. However, in Germany, the birth and death rates are decreasing, which increases the threat of aging population. This may also affect the marketing in the country. Social and cultural factors influence the consumer's behavior to a g... For example, in Germany, most spoken language is German and no other language is preferred (German Culture, 2008). This factor may affect the approach that organizations use in order to market their goods and services. The social structure also determines the marketing strategy in a country. For example, a company producing luxury goods needs to know the size of their potential customer base. The social structure in the country they are operating in will influence this. If the country has a low percentage of people in high class society, this country might not be the most ideal place for this company to launch this product. Germany is a modern and a cosmopolitan country and majority of the population lies in middle class. This may considered by companies while marketing their products. Political and Legal The Political and Legal factors of a country determine the marketing to a great extent. The company needs to know if there are any regulations set on production and marketing of any type of goods. For example, in Muslim countries such as Pakistan, alcoholic drinks are not allowed to be marketed. These factors affect the marketing of goods and services in a country. Also there are laws set by government and consumer protection agencies regarding the methods advertising. These will also affect the marketing strategy of an organization. There are no such legal or political factors in Germany that will greatly influence marketing there. The political conditions are stable and there are no such legal requirements that hinder marketing in any manner. Production and marketing of all types of goods and services is promoted there. Economic The economic conditions influence the marketing in the

Life in the Country Verse Life in the City Essay Example for Free

Life in the Country Verse Life in the City Essay Even though amenities are more accessible when you live in a big city, it is healthier to live in the country because of the differences in culture and the surroundings. It is healthier and safer to live in the country rather than in the city for a number of reasons, one being that there is less congestion out in the country. With congestion and over population of a city brings gangs and violence. With gangs come drugs, killings, and murders. People become very territorial when a space is over crowed or congested. It was reported that last year in the first week of summer in Battle Creek, Michigan, there was a total of 13 shootings all related to either gangs or drugs. When you live out in the country there are less people living right on top of each other. There isn’t a large amount of crime and acts of violence, because people have their space and they respect others space as well. They don’t feel as though they have to fight to keep what they have because there is plenty to go around. With that being said it is my personal opinion that with more space there is less drama that would build up the kinds of animosity that would make someone want to commit murder. Which is why growing up in the country I can’t remember a time when we had to make certain that our doors and windows were locked, that goes for both our home and our vehicles. Not only is there an increase in crime there is also an increase in pest, rodents, and critters. There are more cases of cockroach infestations in a larger city then there is out in the country that is all because of the congestion. Having to live with cockroaches creates a major health hazard because of the risks posed by cockroach antigens for people who suffer from asthma, also because they carry disease-causing germs. Some of the methods people traditionally use to eliminate them cause additional health hazards. Pesticides are never healthy to breathe in to even ingest. If you put down bate to kill them you risk them tracking it all over your home. If you have pets you have to worry about them consuming it before the cockroaches. Another way people commonly try to treat a cockroach infestation is to bomb their house. There is a reason you can’t be home for this kind of treatment, and why you need to open all the windows in your home at least an hour before you can return. It is very harmful to breathe in. Cockroach antigens are made up of proteins that can be found in the insect’s saliva, feces, eggs, and shredded cuticles. These antigens can cause allergic reactions and asthmatic episodes when they are inhaled because they are airborne. According to health house, â€Å"A large study supported by the National Institute of Allergy and Infectious Diseases (NIAID) has demonstrated conclusively that the combination of cockroach allergy and exposure to the insects is an important cause of asthma-related illness and hospitalizations among children in U. S. inner-city areas. † There is a major difference in the surroundings that can affect a person’s health from living in a larger city versus living in the country. The food that we consume in a larger city is so full of preservatives and additives. There are more fast food restaurants available for a quick meals. Some of the side effects of eating out and ordering in all of the time include high cholesterol, and clogged arteries. The majority of foods found out in the country are organic, because they are home grown. Living in the country as a child we always had a garden with fresh vegetables. Another difference is the air that we breathe when living in a larger city, because there are so many fast food chains and factories, there is higher pollution in the air. For extremely larger cities like Chongqing, Beijing, and Shanghai they have smog alerts where you have to wear a protective mask to prevent you from breathing in harmful pollutants. When you live in the country you’re not at risk of this because there aren’t as many factories creating these pollutants, so the air is crisp and fresh. The worst thing you have to worry about in the country is when farmers lay down the fertilizer for their crops that is an unpleasant smell. One good thing about living in a larger city as opposed to living out in the country would be that there are hospitals. When you live out in the country there aren’t as many hospitals available to you. Just like with everything else there is so much more open space and less people, which create less reasons and finances to have a hospital, because there are fewer reasons for health risks and that you are less likely to have to rush off to an emergency room, doesn’t mean that there shouldn’t be one close by you never know what might happen. A farmer might get his hand caught in a machine while trying to perform routine maintenance. A child could ingest some sort of chemicals such as pesticides. This would have to be the only down fall I can see about life in the country versus living in a large city. However for an extreme emergency there is always an option of having an air lift. You can also still call 911 and have an ambulance out to your place maybe even sometimes faster than if you were living in the city just because there is less traffic. There are always going to be things that challenge our health, wellness, and survival; however, the risks are higher living in the city as opposed to living in the country for two main reasons. First when living in the city there is so much more congestion, overcrowding, and diversity that can bring out the worst in people; in this case, the worst of these brought out are drugs and violence. When you live out in the country you don’t have to worry about these kinds of things as much. The second thing that challenges our health and wellness is what we consume. The air that we breathe to the nourishment we give to our bodies. We are not perfect but the little things that we can change to improve our situation the closer we can come to optimal health and wellness. References americanlungassociation. com battlecreekenquire. com healthhouse. com

Is Sugar Addiction a Substance Use Disorder?

Is Sugar Addiction a Substance Use Disorder? An Examination of Sugar Addiction as a Substance Use Disorder Abstract In the last decade, many studies have supported the addictive nature of sugar. In this examination of sugar addiction, we explore the parallels with substance abuse disorder and highlight the effects on the brain and body as well as the psychological and biological risk factors that may make an individual vulnerable to sugar addiction. We theorize that defining sugar addiction as a substance abuse disorder in a future version of the Diagnostic and Statistical Manual of Mental Disorders (DSM) will change policy to improve public health, and minimize the costs of metabolic disorders like diabetes, obesity, and heart disease on the economy. Keywords: sugar addiction, substance use disorder, dopamine, impulsivity, obesity Worldwide obesity rates are rapidly rising. In 2016, an estimated 30% of Americans over the age of 18, and almost 20% of young adults were overweight or obese, as defined by a body mass index (BMI) greater than 30 (Centers for Disease Control and Prevention, 2016); and they are projected to increase to 80% by 2023 (Wang, Beydoun, Liang, Caballero, & Kumanyika, 2008). Between 29% and 47% of obese individuals meet the criteria for binge eating disorders (BED) (McCuen-Wurst, Ruggieri, & Allison, 2017). However, we suggest in this review of the literature that the food addiction model is a more appropriate mechanism when looking at correlates and causes of the development of eating disorders and metabolic disorders, including insulin resistance, diabetes, and obesity. The DSM-5 criteria for BED is limited in that it focuses largely on behavior, distress and shame caused by the eating disorder, and lacks acknowledgment of the neurobiological vulnerabilities and effects (American Psychiatric Association, 2013a). Alternatively, the food addiction model proposes that food, especially highly palatable, processed foods that are high in sugar, fat and/or salt are addictive (Davis & Carter, 2014), and therefore may be the underlying cause of BED and metabolic disorders, including obesity. For this examination, we mainly focus on the addictive nature of sugar, as the majority of food addiction studies have shown that sugar intake is more addictive than fat or salt, and highlight the numerous biological and psychological parallels to substance (Avena, Bocarsly, Rada, Kim, & Hoebel, 2008; Avena, Rada, & Hoebel, 2008; Davis, Loxton, Levitan, Kaplan, Carter, & Kennedy, 2013; Hoebel, Avena, Bocarsly, & Rada, 2009; Hone-Blanchet & Fecteau, 2014; Ifland, Preuss, Marcus, Rourke, Taylor, Burau, Jacobs, Kadish, & Manso, 2009; Page & Melrose, 2016; Tran & Westbrook, 2017; Wong, Dogra, & Reichelt, 2017). It is well known that addictive drugs activate the dopaminergic reward pathway. The mesocorticolimbic pathway, which includes the ventral tegmental area (VTA), nucleus accumbens (NAc) and the frontal cortex, is especially implicated in the reinforcement of the use of these substances. These areas release high levels of dopamine, which produce a euphoric state, and help form â€Å"liking† motivations and positive associations toward the addictive substances. However, as the drug is repeatedly consumed, tolerance builds in the body, and â€Å"liking† becomes â€Å"wanting,† resulting in reduced pleasure, and physiological dependence that necessitates increased consumption (Reeve, 2015). Food addiction studies have shown that while a variety of foods lead to the release of dopamine, sugar activates the dopaminergic pathway in a way that mirrors addictive substances, and leads to bingeing, tolerance, cravings, dependence, and subsequent withdrawal symptoms when deprived (American Psychiatric Association, 2013b; Avena et al., 2008; Davis & Carter, 2014; Davis et al., 2013). As sugar is over-consumed, tolerance grows and bingeing with increased amounts of sugar are needed to obtain the same pleasurable effect. This is suggested to be due to the down-regulation of dopamine receptors (Avena et al., 2008; Davis, Patte, Levitan, Reid, Tweed, & Curtis, 2007; Hoebel et al., 2009; Ifland et al., 2009, Loxton & Tipman, 2017). Thereafter, â€Å"wanting† or cravings are suggested to be due to the imbalance of hormone signals that results in high anticipation and high sensitivity to sugar when it is consumed. In a study conducted by Lindqvist, Baelemans, and Erlanson-Albertsson (2008), rats that were given a sugar solution showed a 40% increase in ghrelin, the hormone that triggers appetite; in contrast to a significant decrease in leptin and peptide YY, two hunger-suppressing hormones; and a significant down-regulation in mRNA expression of additional hunger-suppressing peptides. This imbalance of appetite hormones and gene expression were hypothesized to have resulted in bingeing and tolerance, as demonstrated by a doubling of the drink consumption compared to control-group rats given water. Lastly, animal studies on sugar addiction have shown that sugar withdrawal mimics opioid withdrawal, and presents with depression and anxiety when deprivation of sugar occurs (Avena et al., 2008; Avena, Rada, & Hoebel, 2008; Hoebel et al., 2009; Hone-Blanchet & Fecteau, 2014; Ifland et al., 2009). The numerous studies in sugar addiction that overlap with the different stages of substance use disorders provide strong biological support for sugar addiction to be classified as a substance use disorder. Further adding to the biological susceptibility of sugar addiction, Davis et al. (2013) found enhanced dopamine transmission was due to six genetic mutations linked to the dopamine reward pathway; and that association between increased dopamine signaling and multilocus genetic profile scores was significantly higher in participants with high reward sensitivity and high risk for food addiction. These neurological changes and genetic vulnerabilities support tolerance and dependence that may result from a frequent flooding of dopamine and a reduction of receptors as seen in substance use disorders. Likewise, psychological traits like impulsivity and poor emotional regulation, have been found in both substance use disorders and sugar addiction. Impulsivity, as it relates to immediate gratification and deficits in behavioral inhibition, was positively correlated with sugar addiction. However, sensation-seeking, as an impulsive personality trait, was negatively associated with sugar addiction, and theorized to be due to the lack of arousal and stimulation from eating food; â€Å"those who are risk seeking and reward-driven might seek out experiences involving greater levels of arousal and stimulation (Pivarunas & Connor, 2015; VanderBroek-Stice, Stojek, Beach, vanDellen, & MacKillop, 2017). Poor emotional regulation and low distress tolerance were also positively associated with sugar addiction, and the consumption of sugar was hypothesized to activate the pleasure center countering the negative emotional state and further reinforcing the reward of sugar intake behavior (Kozak & Fought, 2011; Pivarunas & Connor, 2015). Equally important in the comparison between sugar addiction and substance use disorders are the detrimental effects on the brain and body’s functions, such as cognitive impairment and metabolic disorders. Reversible cognitive impairments in decision-making, motivation, spatial or place-recognition memory were recently identified in studies with rats (Tran & Westbrook, 2017; Wong, Dogra, & Reichelt, 2017). However, in a study conducted by Page and Melrose (2016), high levels of circulating sugar and insulin levels dulled food cues, reducing hypothalamic activity, and negatively affecting neural food processing, which over time increased the risk for insulin resistance, type 2 diabetes, and obesity. A separate study found that the overconsumption of sugar increased levels of free fatty acids, triglycerides and cholesterol in the blood (Lindqvist, Baelemans, & Erlanson-Albertsson, 2008), which are confirmed risk factors for developing in heart disease and strokes in humans (National Institute of Health, 2005; American Heart Association, 2017). The relationship between sugar addiction’s detrimental effects and long-term illness are apparent in the literature, and is analogous to the relationship between substance use and disease. Current treatment options for food or sugar addiction are limited to exercise, which addresses biological pathways; and mindfulness, which emphasizes psychological processes. Exercise serves as a protective treatment against metabolic disorders and food addiction via increases in brain-derived neurotropic factor (BDNF), a neurotransmitter that plays a major role in neuroplasticity, and in the regulation of food intake, physical activity, and glucose metabolism (Codella, Terruzzi, & Luzi, 2017). Whereas, mindfulness addresses the dual process model of health behavior, which states that there are interactive automatic (implicit) and controlled (explicit) psychological processes that result in addictive behavior. Implicit, automatic processes include intentions, approach and avoidance tendencies, and emotions, meanwhile explicit, controlled processes include reflective action (Hagger, Trost, Keech, Chan, & Hamilton, 2017; Tang, Posner, Rothbart, & Volkow, 2015). In 2017, Kakoschke, Kemps, & Tiggemann showed that a two-pronged approach-modification protocol successfully retrained participants to avoid unhealthy food by 1) reducing the approach bias toward unhealthy food, and 2) increasing the approach bias toward healthy food. Another study showed a high approach tendency for healthy food buffered against the stress of hunger and wanting for unhealthy food (Cheval, Audrin, Sarrazin, & Pelletier, 2017). Mindfulness was also found to regulate emotional reactivity to internal and external cues (Fisher, Mead, Lattimore, Malinowski, 2017). Unfortunately, available treatment options have low generalizable, replicable success as they fail to provide a streamlined approach to sugar addiction and/or address neurobiological vulnerabilities and negative effects. Neither sugar nor food addiction is currently defined in the DSM-5. The only consistent measure of food addiction is the Yale Food Addiction Scale (YFAS), a survey developed in 2009, and it is used in studies reliably as its questions are based on DSM-IV addiction criteria (Gearhardt, Corbin, Brownell, 2009; Gearhardt, Corbin, Brownell, 2016). As mentioned earlier, food addiction and BED are not reciprocal disorders, therefore acknowledging sugar addiction as a substance use disorder in a future DSM may increase evidence-based research that strongly implicates genetic and brain pathways, which may lead to early prevention, reduced stigmatization and diverse treatment options that address the psychological as well as neurobiological vulnerabilities through medication, and even gene therapy. Further research and government regulation can also limit the pseudo-science funded by sugar and packaged goods companies. For example, in reviewing the literature, two studies were found that denied sugar and its addictive properties (Benton, 2010; Markus, Rogers, Brouns, & Schepers, 2017); they were funded by Coca-Cola and the World Sugar Research Organization. Similar to the studies conducted by the tobacco industry, the information countering sugar addiction can be confusing and deceptive to consumers. Government regulation of the sugar industry, like the tobacco industry can result in a decrease of sugar addiction and its harmful health effects. Lastly, there is also a large benefit to public health and the economic costs in treating sugar addiction like a substance use disorder. The costs to treat diabetes, a disease directly related to increased blood sugar levels and insulin resistance was $245 billion in 2012 (Centers for Disease Control and Prevention, 2017). These costs do not include comorbid diseases like obesity, hypertension, and hyperlipidemia. Obesity alone is projected to cost upwards of $957 billion by 2030 (Wang et al., 2008). Therefore, prevention of these life-long metabolic disorders by addressing the addictive properties of sugar can potentially reduce the burden on global health and economic systems in a great way. References American Heart Association. (2017). Prevention and Treatment of High Cholesterol (Hyperlipidemia). Retrieved from http://www.heart.org/HEARTORG/Conditions/Cholesterol/PreventionTreatmentofHighCholesterol/Prevention-and-Treatment-of-High-Cholesterol-Hyperlipidemia_UCM_001215_Article.jsp#.WhoJdNy1uUl American Psychiatric Association. (2013a). Feeding and Eating Disorders. In Diagnostic and statistical manual of mental disorders: DSM-5 (5th ed.). Arlington, VA: American Psychiatric Association. Retrieved from https://doi.org/10.1176/appi.books.9780890425596.dsm10 American Psychiatric Association. (2013b). Substance-Related and Addictive Disorders. In Diagnostic and statistical manual of mental disorders: DSM-5 (5th ed.). Arlington, VA: American Psychiatric Association. Retrieved from https://doi.org/10.1176/appi.books.9780890425596.dsm16 Avena, N. M., Bocarsly, M. E., Rada, P., Kim, A., & Hoebel, B. G. (2008). After daily bingeing on a sucrose solution, food deprivation induces anxiety and accumbens dopamine/acetylcholine imbalance. Physiology & Behavior, 94, 309-315. doi:10.1016/j.physbeh.2008.01.008 Avena, N. M., Rada, P., & Hoebel, B. G. (2008). Evidence for sugar addiction: Behavioral and neurochemical effects of intermittent, excessive sugar intake. Neuroscience and Biobehavioral Reviews, 32, 20-39. doi:10.1016/j.neubiorev.2007.04.019 Benton, D. (2010). The plausibility of sugar addiction and its role in obesity and eating disorders. Clinical Nutrition, 29, 288-303. doi:10.1016/j.clnu.2009.12.001 Cheval, B., Audrin, C., Sarrazin, P., & Pelletier, L. (2017). When hunger does (or doesn’t) increase unhealthy and healthy food consumption through food wanting: The distinctive role of impulsive approach tendencies toward healthy food. Appetite, 116, 99-107. doi:10.1016/j.appet.2017.04.028 Codella, R., Terruzzi, I., & Luzi, L. (2017). Sugars, exercise and health. Journal of Affective Disorders, 224, 76-86. doi:10.1016/j.jad.2016.10.035 Davis, C., & Carter, J. C. (2014). If certain foods are addictive, how might this change the treatment of compulsive overeating and obesity? Current Addiction Reports, 1, 89-95. doi:10.1007/s40429-014-0013-z Davis, C., Loxton, N. J., Levitan, R. D., Kaplan, A. S., Carter, J. C., & Kennedy, J. L. (2013). ‘Food addiction’ and its association with a dopaminergic multilocus genetic profile. Physiology & Behavior, 118, 63-69. doi:10.1016/j.physbeh.2013.05.014 Fisher, N. R., Mead, B. R., Lattimore, P., & Malinowski, P. (2017). Dispositional mindfulness and reward motivated eating: The role of emotion regulation and mental habit. Appetite, 118, 41-48. doi:10.1016/j.appet.2017.07.019 Gearhardt, A. N., Corbin, W. R., & Brownell, K. D. (2009). Preliminary validation of the Yale Food Addiction Scale. Appetite, 52, 430-436. doi:10.1016/j.appet.2008.12.003 Gearhardt, A. N., Corbin, W. R., & Brownell, K. D. (2016). Development of the Yale Food Addiction Scale Version 2.0. Psychology of Addictive Behaviors, 30, 113-121. doi:10.1037/adb0000136 Hagger, M. S., Trost, N., Keech, J. J., Chan, D. K. C., & Hamilton, K. (2017). Predicting sugar consumption: Application of an integrated dual-process, dual-phase model. Appetite, 116, 147-156. doi:10.1016/j.appet.2017.04.032 Hoebel, B. G., Avena, N. M., Bocarsly, M. E., & Rada, P. (2009). A behavioral and circuit model based on sugar addiction in rats. Journal of Addiction Medicine, (3)1, 33-41. doi:10.1097/ADM.0b013e31819aa621 Hone-Blanchet, A., & Fecteau, S. (2014). 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The Spiritual Effect on Actions Essay -- essays research papers

Spirituality is held by all cultures. It is such an important theme; it has been used in many books over the centuries. Both Isebel Allende's House of the spirits and Herman Hesse's Siddhartha show the same spiritual characteristics. In House of the spirits theres Clara, who believes that her powers can be used to help others, and her son, Nicholas, who uses the beliefs of spirituality for commercial venues. In Siddhartha, we see Siddhartha who believes that through traveling, both physically and mentally, he will achieve enlightenment. While, Govinda believes that that hearing strictly the doctrine will be a path to enlightenment. From all of these characters we see that even though the beliefs are different, they are all driven by their beliefs. In both books we have examples of two characters with two different spiritual beliefs and because of that, they act differently. For house of the spirits, we have Clara and her son Nicholas. For Clara, her life while she grew up was very peaceful, "Clara's adolescence past calmly in her parents large house with its three court yards. She was spoiled to death... With the most tender of intentions." (page 78) This led her to be calm, peaceful, and unselfish, which showed later in her life. An example is when she help the gardener, "Clara took out her slate from her apron pocket...Clara told him what to do and won 80 pesos." (Page 78) Even when she has gr...

Racial profiling Essay

There are several controversial issues surrounding racial profiling and the various problems that are encountered as a result of it. One issue is whether or not racial profiling exists. Most law enforcement departments refuse to undergo a study and they deny that racial profiling exists. These problems, coupled with the status of literature regarding this topic at this point, are more unreliable than scientific. In addition, the topic is controversial because the United States believes that it has rid itself of prejudice and racism, and to open the topic of racial profiling by law enforcement personnel is admitting that its possible the nation is backsliding. As a result, the events of September 11th stepped up the pace of racial profiling by law enforcement and grew to include new groups of people. Racial profiling is a topic that is seen across the nation in the media. Racial profiling has often been referred to as the apparition occurrence because so far departments across the nation clearly deny its existence. The topic is a growing one in light of the September 11, 2001 attacks on America. Racial profiling has been a top news story since that attack but it was an issue for many years before that. The equal protection clause can be found in the Fourteenth Amendment of the Constitution. It simply states that, â€Å"No state shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States†¦nor deny to any person within its jurisdiction the equal protection of the laws.† In other words, this meant that the Constitution would become ‘color-blind’. State laws would no longer be allowed to treat whites and blacks differently. The Supreme Court relied heavily upon the â€Å"separate but equal† doctrine to determine when a state law violated the equal protection clause. This is also how the Supreme Court would determine what is considered to be discrimination. In order to prove that a state is guilty of discrimination there must be an overwhelming amount of evidence supporting the claim. This was evident in the case of Washington vs. Davis, where the Court ruled against two blacks who claimed that the hiring practices of the D.C. Police Department were discriminatory towards racial minorities. The Supreme Court said that the hiring practices did not violate the Equal  Protection Clause of the 14th Amendment. Equal Protection is described as â€Å"the right of all persons to have the same access to the law and courts and to be treated equally by the law and courts, both in procedures and in the substance of the law†. It is similar to the right to due process of law, but in particular applies to equal treatment as an aspect of fundamental fairness. The most famous case on this subject is Brown v. Board of Education of Topeka (1954) in which Chief Justice Earl Warren, for a undivided Supreme Court, ruled that â€Å"separate but equal† educational facilities for blacks were essentially unequal and unconstitutional since the segregated school system did not give all students equal rights under the law. It will also apply to other inequalities such as difference in pay for the same work or unequal taxation. The principle is stated in the 14th Amendment to the Constitution: â€Å"No State shall†¦deny to any person within its jurisdiction the equal protection of the laws.â₠¬  One of the hardest things to argue in this intense topic is whether or not it exists. There is not a law enforcement agency in the nation that has stepped up to the plate and acknowledged that it does indeed profile using racial criteria. It is something that New York City’s Law Enforcement Department has been accused of over and over again, while the chiefs and mayors unwaveringly deny the rumors. It is something that the media use entire segments trying to prove with the cases that are claimed to have happened because of it (Colb, 2000). Numerous studies over the past few years have proven what many have known for decades: law enforcement agents at all levels consistently use race, ethnicity, national origin, and religion when choosing which individuals should be stopped and searched. Discriminatory racial profiling is a widely recognized problem in communities across the country. States are beginning to recognize the need to address this discriminatory practice. The practice of racial profiling occurs when law enforcement officers target suspects on the basis of race, national origin, ethnicity, or religion. Racial profiling is not just an issue of who gets stopped, but  why they are stopped, and how they are treated. In 1999, the federal government and New Jersey came to an exceptional agreement that state troopers would no longer use race as a factor in highway traffic stops. This agreement came about after an investigation of police records revealed that African Americans and Latinos drove three-fourths of the cars searched on state highways. One might wonder how police balance their enforcement knowledge against the potential for discrimination based on stereotyping, or what’s commonly called â€Å"racial profiling†? It’s a complex, provoking issue, but by starting to look at police training may help to figure out the source. For law-enforcement personnel, training and experience are critical. Training comes from many sources. It begins with the initial training academy, and continues with ongoing updates known as in-service training. Additional formal training happens when a field-training officer (a police officer’s first street partner) assists with law enforcement’s version of â€Å"on-the-job training.† Somewhere along the progression, â€Å"informal† training begins. It takes place anywhere and everywhere, and continues throughout a career. And just like in any job, officers learn to cut corners, streamline processes and get the job done. The end result can be a more efficient employee or one who omits necessary steps in the processes. On one front, police brutality occurs when an officer has difficulty judging the need to utilize force. An officer’s career depends on police-survival skills that can make the difference for continued existence. Knowing when to go for your gun or when to issue a verbal command is a learned skill. It requires good training, time on the job, and repeated exposure to incidents. Equally, a crucial part of this is the guidance and influence of senior officers, not to mention the officer’s own motivations of fear, physical abilities and the like. There are many factors that influence an officer’s decisions when it comes to discriminatory issues and law enforcement. The manor, in which an officer is socially experienced, in both professional and personal settings, plays a major role. Bringing about the stereotype of young African-American men as  criminals can come from both of these tracts. Like everyone else, police must unlearn this bias and judge people based on their actions alone. The big difference is that police, at times, have power over our freedom. Racial profiling of African-Americans and Latinos is rampant at all levels of law enforcement today. For example, approximately 72 percent of all routine traffic stops on an interstate in the Northeast were of African-American drivers, despite the fact that African-Americans make up only about 17 percent of the driving population, according to a study by the American Civil Liberties Union. In the aftermath of September 11, racial profiling of Arabs and South Asians has increased very much so. Since the terrorist attacks, individuals who appear to be of Arab or South Asian descent have been targeted for special inquiry. For example, many have been asked to leave airplanes for no reason other than their appearance. In the case of Arab look a likes on airplanes, many have been asked to remove their turbans, a violation of their religious practices. Few state or federal agencies collect data on the incidence of racial profiling. The U.S. Department of Justice only recently issued voluntary guidelines that states should follow, producing in 2000, A Resource Guide on Racial Profiling Data Collection Systems. This document provides an overview of the nature of racial profiling, a description of data collection and its purpose, current activities in California, New Jersey, and North Carolina, and policy recommendations. Collecting accurate data is a critical first step toward eliminating the practice of racial profiling and bridging the lack of trust between law enforcement agencies and communities of color. Developing and implementing data collection systems will help to eliminate intentional and unintentional profiling and restore trust in law enforcement agencies. States that require law enforcement officials to collect information regarding the race, ethnicity, gender and age of each driver stopped by police will also help. The reporting requirements also include noting what actions (citation, warnings, tickets) were taken, and, if a vehicle search was conducted,  whether it was based upon consent, probable cause, or reasonable suspicion of a crime. The potential for abuse of power in most law enforcement departments exists for several reasons. Incorporated with the lack of literature regarding the topic at this point, most law enforcement departs refuse to undergo a study and they deny that racial profiling exists, the controversial issues in regards to prejudice and racism, and the added events of September 11th; racial profiling by law enforcement grew to include new groups of people. However, many police departments are aggressively addressing these issues with added training and stiffer sanctions for violating a citizen’s civil rights. Through the years, the learned patterns of criminality, real or perceived, have given us the institution of profiling. The unlearning of these patterns may take just as long.